Director of Events

Auberge Collection•Rutherford, CA

3h•$120,000 - $130,000•Onsite

About The Position

This role serves as the guiding force behind Events and Private Dining, shaping each experience with intention and a deep sense of hospitality. It leads and develops a dedicated team including the Event Coordinator, Senior Event Manager, and Private Dining Manager, fostering a culture of excellence and thoughtful service. With full ownership of wedding, social, and group event sales and execution, the role is accountable for achieving revenue goals through strategic forecasting, attentive budget management, and inspired enhancements that elevate each gathering. In partnership with culinary leadership, the role helps refine and evolve menus to reflect seasonality, creativity, and guest expectations. It establishes and upholds service standards that feel both polished and intuitive, while building strong, trusted relationships across hotel operations to ensure each event unfolds seamlessly. Collaboration extends to third-party planners and preferred partners, curating experiences that feel effortless, personal, and distinctly memorable. Alongside Sales and Culinary, this role continues to refine tools, systems, and processes that support both the team and the guest journey from first inquiry to final farewell.

Requirements

Minimum of five years of progressive leadership experience in luxury hospitality, with a focus on catering, conference services, weddings, or event management
Demonstrated ability to lead teams, drive revenue, and manage complex, high-touch event programs with precision and consistency
Exceptional written and verbal communication skills, with a polished and confident presence in both client-facing and internal settings
Strong operational agility, with the ability to manage multiple programs simultaneously while maintaining composure, accuracy, and attention to detail under pressure
Proven understanding of event sales strategy, contract negotiation, and financial impact of business decisions
Advanced knowledge of food and beverage operations, including luxury-level culinary standards, wine service, and menu composition
Availability to work a flexible schedule, including evenings, weekends, and holidays, based on business demands

Nice To Haves

Proficiency in event and sales systems, including Delphi and Springer-Miller Systems, as well as Meeting Matrix, Google Workspace, and Microsoft Office
Strong familiarity with Napa Valley’s luxury hospitality landscape, including premier wineries, resorts, and off-site event venues
Established network of local planners, vendors, and industry partners

Responsibilities

Lead, mentor, and develop the Events and Private Dining teams, including Event Managers, Coordinators, and Private Dining Managers, establishing a culture rooted in excellence
Set clear performance expectations, actively coach decision-making, and hold the team accountable to deadlines, standards, and results
Recruit, train, and retain a high-performing team aligned with service standards and ENRICH values
Conduct ongoing performance management, including annual reviews, compensation recommendations, and career development planning
Ensure fair, consistent, and professional leadership practices across all team members
Provide regular reporting on revenue performance, sales activity, forecasting and business trends to the Director of Sales & Marketing
Maintain consistent communication with leadership regarding departmental performance, opportunities, and challenges
Participate in weekly sales and operational meetings to ensure alignment across the property
Uphold and continuously refine service standards across Events and Private Dining, ensuring consistency and excellence
Lead clear, concise, and professional communication across all client and internal interactions
Foster strong cross-department collaboration with Culinary, Guest Services, Operations, Housekeeping, Facilities, and Hotel Leadership
Ensure all decisions reflect sound financial judgment and protect the integrity of the operation
Support sustainability and community initiatives in alignment with company values
Own and achieve all wedding, social, and group event revenue goals, including food and beverage and facility fees
Drive proactive sales efforts, including inquiry response, outbound prospecting, and relationship development with clients, planners, and referral partners
Evaluate each piece of business with a strategic lens to ensure proper servicing, profitability, and operational alignment
Manage forecasting, budgeting, and financial reporting for events, including pace, OTB, and actualized revenue
Monitor labor, scheduling, and operational costs to ensure profitability while maintaining service standards
Oversee billing accuracy, deposit collection, and reconciliation of all event-related revenue
Ensure all systems, including Delphi, are maintained with accuracy across contracts, pricing, and event details
Approve pricing adjustments, concessions, and exceptions in alignment with leadership guidelines
Identify and implement upsell and enhancement opportunities that increase revenue while elevating the guest experience
Partner with the Director of Sales & Marketing to develop and execute targeted sales and marketing strategies, including digital, trade, and on-property initiatives
Oversee the full lifecycle of events from initial inquiry through execution and post-event follow-up, ensuring a seamless and elevated experience
Serve as the senior point of contact for weddings and social events, maintaining a visible and engaged presence on-site
Lead weekly event strategy and packet meetings, ensuring alignment across Events, Private Dining, Culinary, and Hotel Operations
Ensure all event documentation, including BEOs, resumes, and floorplans, are accurate, detailed, and reviewed consistently
Establish and enforce Standard Operating Procedures for Private Dining service in partnership with Culinary and Hotel Leadership
Maintain a deep understanding of event spaces, service flow, and operational capabilities to ensure flawless execution
Cultivate trusted relationships with clients, wedding planners, and key partners, ensuring a high-touch and personalized experience
Host and lead site visits that inspire confidence and convert business
Maintain strong relationships with preferred vendors and local partners to expand capabilities and drive referrals
Anticipate client needs, resolve challenges with sound judgment, and ensure consistent satisfaction throughout the event lifecycle