Director of Events and Experiences

Reef Capital Partners•St. George, UT

1d•Onsite

About The Position

The Director of Events & Experiences is responsible for the strategic vision, planning, and execution of all Reef Experiences, Activations, and Promotions across the Reef portfolio. This role leads the development of immersive, brand-driven programming that enhances guest engagement, strengthens partner relationships, and drives measurable business value. Serving as a key leader within Reef Enterprises, this position oversees the Events & Experiences team and ensures seamless execution of events ranging from intimate investor and partner experiences to large-scale, revenue-generating activations. The Director plays a critical role in aligning brand, sales, and operational objectives to deliver exceptional experiences at scale.

Requirements

Bachelor's degree in Hospitality Management, Event Management, Marketing, Communications, or a related field.
5-7+ years of progressive experience in event management, with a demonstrated track record of delivering high-profile, complex events.
Significant background in luxury hospitality, luxury catering, and/or upscale conference and event services.
Strong project management and organizational skills.
Exceptional communication and stakeholder management abilities.
Experience managing events across multiple categories, including investor/corporate events, branded activations, real estate, and internal engagements.
Proven experience leading and developing a team of event professionals.

Nice To Haves

Advanced degree a plus.
Experience managing large-scale annual summits or conferences strongly preferred.

Responsibilities

Lead the strategic development and execution of Reef's Events & Experiences platform, including investor events, partner activations, Reef 365 programming, and brand-driven experiences.
Lead end-to-end planning and execution of exclusive investor and partner events, including private dinners, networking receptions, and curated experience programs.
Develop and maintain event formats that reinforce trust, deepen relationships, and align with company brand values.
Coordinate closely with executive leadership and investor relations teams to ensure events meet strategic objectives.
Oversee the planning and execution of all event categories, including investor summits, brand activations, real estate events, and internal programs.
Lead flagship events (e.g., annual investor summit) from concept through execution.
Establish clear frameworks for event classification, planning timelines, and operational execution based on scale and complexity.
Manage the enterprise-wide event calendar, ensuring alignment across properties and teams.
Direct all aspects of event execution, including logistics, budgeting, production, vendor management, and on-site operations.
Ensure events are delivered safely, compliantly, on budget, and to the highest quality standards.
Implement scalable processes and systems to improve efficiency and consistency.
Develop and execute brand activations, promotional events, and experiences that elevate market presence.
Partner with Marketing to ensure brand consistency and maximize visibility.
Identify opportunities for partnerships, sponsorships, and co-branded experiences.
Lead and develop the Events & Experiences team across multiple locations.
Allocate resources based on event priority and business impact.
Foster a high-performing, collaborative team environment.
Collaborate with Sales, Partnerships, and Development teams to support revenue-generating initiatives.
Ensure delivery of partner commitments and integration of experiential assets.
Support packaging of events and experiences within partnership and sales strategies.
Serve as a key liaison across Marketing, Operations, Member Services, Real Estate, and Reef 365 teams.
Ensure alignment and seamless execution across all internal and external stakeholders.
Track performance metrics, conduct post-event evaluations, and identify opportunities for improvement.
Support forecasting, planning, and optimization of future events and resource allocation.