Director of Engineering, Guest Identity & Personalization
About The Position
We are looking for a visionary Director of Engineering to lead our Guest Experience Platforms team. This role is at the center of everything we do within the Guest Experience Technology team, and is responsible for bridging the gap between complex data architecture and seamless, high-impact guest experiences through the activation and integration of key platforms and software solutions. You will lead an engineering organization dedicated to building and evolving the inner workings of our marketing engine, ensuring we know exactly who our guests are and how to talk to them across every single touchpoint. In addition to developing and enhancing the tooling, you and team are responsible for ensuring the technology and tooling supports the needs of the business and our key partners in the marketing organization.
Requirements
- Proven experience leading large-scale engineering teams, specifically within MarTech, AdTech, or Data Engineering.
- Deep understanding of identity resolution, data integrity & democratization, and a vision for modern SaaS and API-first architectures. Ability to build systems that handle scale while maintaining low latency.
- Product Mindset: Understand the "why" behind marketing tactics and can translate them into technical requirements.
- A track record of working closely with Marketing, Product, and other Engineering leaders to align technical roadmaps with business growth.
- Experience managing build vs. buy decisions and navigating the complex vendor landscape of CDPs and CMSs.
- Extensive experience managing and integrating best-in-class SaaS platforms. Specific experience with Amperity (CDP) and ContentStack (Headless CMS) is highly preferred.
- Deep proficiency in cloud data warehousing, specifically managing data flows and identity schemas within Snowflake or Databricks. Understanding how to leverage these platforms for real-time guest insights.
- Proven ability to build complex, automated workflows using SnapLogic (or equivalent iPaaS tools) to connect disparate systems and "irrigate" data across the enterprise.
- Familiarity with the Adobe Analytics suite, specifically in how it feeds into identity resolution and helps measure the downstream impact of personalization efforts.
- A strong advocate for "Headless" and "Composable" architectures, ensuring that guest data and content are accessible via custom endpoints for any digital channel.
- Expert-level understanding of cloud infrastructure (AWS or Azure), specifically regarding data security, privacy compliance (GDPR/CCPA), and low-latency delivery.
Responsibilities
- Oversee the development and ownership of a sophisticated MarTech ecosystem.
- Direct the strategy for unifying disparate guest data points across multiple sources to provide the same source of truth for all systems and solutions that deliver digital experiences to the guest. Ensure identity resolution is robust, privacy-compliant, and accessible across all guest-facing channels.
- Lead the technical roadmap for our Customer Data Platform (CDP), Content Management System (CMS), and Digital Asset Management (DAM). Ensure these platforms are not just operational, but integrated and cutting-edge.
- Oversee the creation of internal tools and intuitive interfaces to democratize data, allowing marketing talent to orchestrate, personalize, and measure campaigns without needing a ticket for every change.
- Drive the "irrigation" of personalized data by building custom integrations and interfaces required to flow guest insights into any channel (email, web, app, or in-resort) for real-time, messaging.
- Mentor and scale a high-performing engineering team, fostering a culture of technical excellence, rapid experimentation, and guest-centric thinking.
Benefits
- Free passes for employees
- Employee discounted lift tickets for friends and family
- Free ski lessons
- Employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Referral Program
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
