Director of Email

Blue Compass RV•Fort Lauderdale, FL

1d•Onsite

About The Position

Blue Compass RV is seeking a highly analytical and technically skilled Director of Email Marketing to lead the strategy, execution, and optimization of our email and lifecycle marketing programs. This role will own the development of customer journeys, automated triggers, and campaign deployment for a large, multi-location RV dealer group. The ideal candidate combines deep hands-on experience with marketing technology, data infrastructure, and performance optimization. You will collaborate closely with internal marketing, IT teams, and external agency partners to continuously refine and scale a best-in-class email program.

Requirements

7+ years of hands-on experience in email marketing, lifecycle marketing, or CRM marketing
Proven experience managing complex, multi-segment email programs at scale
Deep expertise with Braze or similar enterprise ESP platforms
Strong technical background in data systems, including experience with tools such as Databricks, RudderStack, or similar CDPs/data warehouses
Advanced knowledge of tagging, segmentation, and personalization strategies
Demonstrated experience with A/B testing, experimentation frameworks, and performance optimization
Strong analytical skills with the ability to translate data into actionable insights
Experience working with BI/reporting tools (e.g., Tableau, Power BI, etc.)
Ability to collaborate effectively with technical (IT/data) and non-technical stakeholders
Experience managing or working closely with external agencies

Nice To Haves

Experience in multi-location retail, automotive, marine, or RV industries
Familiarity with SMS, push notifications, and omnichannel lifecycle marketing
Knowledge of data privacy and compliance frameworks

Responsibilities

Grow and enrich customer database to maximize deliverability, engagement and conversion
Design, implement and refine, end-to-end customer journeys across the lifecycle, including lead nurture, purchase, post purchase, and re-engagement
Build and optimize automated trigger-based campaigns (behavioral, transactional, and event-driven across a variety of business lines)
Develop and maintain a comprehensive email marketing roadmap aligned with business goals
Establish and maintain visual reporting on email/campaign health aligned to broader marketing goals/targets for the email channel
Own the email deployment calendar across multiple locations and business units
Coordinate campaign planning, segmentation, and scheduling to ensure timely and accurate execution
Partner with corporate team, regional leaders, and store operators to align messaging and promotions
Deep understanding of Sales CRM process to ensure messaging is harmonized across platforms
Lead A/B and multivariate testing strategies to improve engagement, lead conversion, and revenue
Establish testing frameworks and continuously iterate based on performance insights
Analyze campaign results and provide actionable recommendations
Leverage BI tools and reporting frameworks to track KPIs and measure campaign effectiveness
Work with customer data platforms and data pipelines (e.g., Databricks, RudderStack) to ensure data accuracy and usability
Define and manage tagging strategies to support segmentation, personalization, and reporting
Maintain deep expertise in ESP platforms, particularly Braze
Partner with IT and data engineering teams to support integrations, data flows, and system enhancements
Manage relationships with external agencies and vendors to support campaign execution and innovation
Collaborate with internal marketing teams to align email with broader digital and brand strategies
Establish and monitor key performance indicators (KPIs) for email marketing success
Ensure compliance with email regulations and best practices (CAN-SPAM, GDPR where applicable)
Continuously improve processes, workflows, and operational efficiency