Director of Education

Embedding VC•New York, NY

About The Position

Education is the strategic chokepoint for creative tools. Art and design schools determine what tools students learn, what workflows feel “professional”, and what skills become table stakes in the job market. Once a tool becomes core curriculum, it becomes the default—self-reinforcing across students, companies, and institutions. As Director of Education, you will own the mission of making FLORA the default creative AI tool taught in art and design programs. This is not a passive partnerships role. It’s a high-ownership, highly strategic operator role responsible for installing FLORA into institutions, department by department, and turning early adoption into durable, repeatable dominance. You’ll build and execute the playbook that takes FLORA from organic pull inside schools to institutional standard.

Requirements

5–10+ years of experience in education-focused GTM, product marketing, or strategic partnerships
You’ve seen how tools actually get adopted in educational institutions—and where they stall
You think in playbooks, not one-offs
Comfortable engaging senior faculty, department heads, and administrators as a peer
Able to frame new tools as inevitable standards, not optional experiments
You can sell long-term vision without hand-waving
You can zoom out to design a multi-year distribution moat—and zoom in to personally land the first few schools
You’re comfortable doing things that don’t scale, then turning them into systems
You understand creative culture and care deeply about professional craft
You can speak credibly about why FLORA matters specifically to art and design education
You know the difference between teaching tools and shaping how creatives think
You act like this is your number to hit
You don’t wait for perfect conditions, internal handoffs, or permission to move
You are comfortable being accountable for outcomes, not just activity

Nice To Haves

Former EDU PMM experience at a design- or productivity-led company (e.g. Figma, Adobe, Google, Notion)
Experience working inside or alongside art/design schools
Existing relationships with creative educators or institutions
Background in a creative discipline before moving into GTM or strategy

Responsibilities

Design and execute a repeatable playbook for adopting FLORA within art and design schools—starting with professors, expanding to departments, and culminating in institution-wide adoption
Decide where to go deep vs. broad, concentrating effort to achieve critical mass within priority schools
Own the education roadmap end-to-end: target schools, sequencing, tactics, success criteria, and escalation paths
Build trusted relationships with influential professors and program leaders
Equip faculty with compelling narratives, materials, and workflows to teach FLORA effectively
Turn multi-class or multi-professor usage into department-level momentum and formal adoption
Engage credibly with department heads, deans, and senior administrators
Position FLORA as essential professional infrastructure for modern creative education—not a novelty tool
Lead negotiations for department- or school-wide access, including pilots, discounts, and long-term partnerships
Oversee the creation and curation of off-the-shelf teaching resources, example syllabi, and learning materials that lower adoption friction
Work with internal and external educators to define what “AI literacy for creatives” actually means
Highlight exceptional student work and institutional wins to reinforce FLORA’s legitimacy and momentum
Identify and operationalize strong market signals (e.g. job listings, studio adoption, industry recognition) to reinforce FLORA’s inevitability
Create flywheels between schools, students, and employers that compound adoption over time
Synthesize insights from education back into GTM positioning and product direction