Director of E-Commerce - Health & Wellness

Hi-Altitude Brands•Los Angeles, CA

13d•$170,000 - $200,000•Remote

About The Position

Hi-Altitude Brands is seeking an exceptional Director of Ecommerce to own on-site revenue and the storefront experience for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people feel their best, so they can fully enjoy life’s meaningful moments. This is a Chief Growth Officer direct report with a focused mandate: own the Shopify Plus storefront, marketplace presence, and SEO authority that convert traffic into revenue. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Director of Ecommerce builds the on-site revenue layer that maximizes conversion, AOV, and post-purchase value across DTC and marketplace channels, partnering with the Head of CRO on testing strategy and the Director of Lifecycle on subscription and retention experience.

Requirements

7-10+ years in ecommerce leadership at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above
Deep hands-on expertise in Shopify Plus, including theme architecture, app stack management, and platform optimization
Proven track record running a Shopify Plus storefront at scale with measurable improvements in conversion, AOV, and revenue per session
Hands-on Amazon experience required; experience with Walmart, Target Plus, and TikTok Shop strongly preferred
Strong analytical capability with hands-on use of Google Analytics, Shopify analytics, and Northbeam (or comparable MTA platform)
Subscription DTC experience with Recharge or a comparable subscription platform strongly preferred
Experience partnering closely with CRO, lifecycle, and performance marketing functions in a high-velocity test-and-learn environment
Has managed teams of 2-5 across SEO, marketplace, or ecommerce IC functions
Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred

Nice To Haves

experience with Walmart, Target Plus, and TikTok Shop strongly preferred
Subscription DTC experience with Recharge or a comparable subscription platform strongly preferred

Responsibilities

Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience
Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design
Partner with the creative team on landing pages, PDPs, and conversion-focused design
Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings
Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure
Own mobile-first UX optimization, ensuring seamless shopping experiences across devices
Own all merchandising decisions across the storefront: homepage, collections, PDPs, cart, and post-purchase
Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features
Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle
Partner with the Director of Lifecycle on subscription customer journey, on-site retention messaging, and trial-to-repeat conversion
Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows
Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution
Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth
Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management
Set marketplace KPIs and ensure brand consistency across all third-party storefronts
Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy
Ensure review syndication and brand asset consistency across all marketplace channels
Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization
Partner with the content team on coordination between organic editorial content and SEO-driven content priorities
Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition
Track organic traffic, branded search lift, and AI search visibility as core success metrics
Track on-site KPIs across Shopify analytics, Google Analytics, and CRM dashboards
Partner with the analytics function on attribution, cohort analysis, and revenue forecasting
Use Northbeam attribution data to inform on-site experience and merchandising decisions
Build and present executive-level reporting on site performance, marketplace revenue, and SEO contribution
Manage the SEO & GEO Content Strategist and Marketplace Manager, with the capacity to expand as the function scales
Set performance expectations, KPIs, and development plans
Foster a high-output, test-and-learn culture across all on-site and marketplace work
Report to the CGO and operate as the on-site revenue and storefront authority within the growth organization
Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and revenue
Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution
Coordinate with the Sr Shopify Developer on Shopify Plus development priorities for site, integrations, and platform infrastructure

Benefits

Competitive base salary, $170,000-$200,000 (based on experience) + performance bonus
Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching charitable contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee recognition and rewards program
Calm app subscription
Pet insurance
Free monthly employee product samples and team discounts
Employee Referral Program
Professional development fund for employees (We love HI-ER Education)
And a collaborative, innovative work culture
High-impact role with visibility to executive leadership