Director of e-Commerce
About The Position
The Director of E-Commerce will lead the growth and success of Ecostyle’s e-commerce marketing efforts across its DTC website, Amazon, TikTok Shop, Walmart, and other third-party marketplaces. In this role, you will provide leadership, set strategic direction, and oversee the e-commerce and consumer marketing team. You will be responsible for developing and executing a best-in-class consumer experience — spanning customer acquisition, conversion, retention, and satisfaction across all touchpoints. The ideal candidate blends creative instincts with analytical rigor: a gut for great creative and a mind for strategy, execution, and measurement. This position reports to the [Title] and is based in Jacksonville, Florida.
Requirements
- 5–7 years of senior marketing experience in a direct-to-consumer organization with a strong e-commerce and digital presence
- Demonstrated success in analytics-driven decision-making, with measurable outcomes in customer growth, website conversion, and revenue
- Amazon marketing experience required
- Deep understanding of e-commerce segmentation, customer lifecycle marketing, and performance media
- Strong analytical skills; able to work effectively with data, decision scientists, and analysts to drive clear conclusions
- Creative and innovative thinker who is also highly organized and detail-oriented
- Exceptional verbal and written communication skills; strong listener and collaborator
- Proven ability to navigate complex business challenges and drive alignment across all levels of an organization, including the C-suite
- Bachelor’s degree required
Responsibilities
- Develop and execute an integrated marketing strategy across the Ecostyle DTC website, Amazon, TikTok Shop, Walmart.com, and other retail marketplaces
- Build a scalable marketing budget and growth plan that expands channel mix, improves key customer KPIs, and drives overall profitability
- Identify, test, and scale new marketing channels while continuously optimizing the existing channel portfolio
- Execute a multi-channel acquisition strategy spanning SEM, paid social, SEO, affiliate marketing, direct mail, and external partnerships
- Build and manage a best-in-class email and mobile marketing program, including transactional and triggered flows, with a focus on segmentation, cadence, offer optimization, and design
- Balance customer LTV and profitability through continuous improvement of the on-site experience and a relentless focus on customer satisfaction
- Partner with the Amazon agency to drive channel growth, optimizing product listings, pricing, promotions, and paid media
- Collaborate with the TikTok Shop partner to evaluate and efficiently scale TTS as a new customer acquisition channel
- Work closely with the product and merchandising team to optimize the online product experience
- Own reporting and analytics across all channels, tracking performance against key KPIs including LTV, CAC, contribution margin, channel CPAs, retention cohorts, churn, and return rates
- Report on channel and campaign performance on a real-time, daily, weekly, and monthly basis; surface insights and drive action
- Design and run experiments to continuously improve creative, copy, audience targeting, and spend efficiency
- Synthesize and share results, insights, and best practices across the organization
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What This Job Offers
Job Type
Full-time
Career Level
Director
