Director of E-Commerce

Vale Concepts•Seattle, WA

2d•Onsite

About The Position

Vale's goal is to make magic and bring the real benefits of matcha to a billion people. They are a group of fun-loving, matcha enthusiasts who believe that a good idea can come from anywhere. Vale is a Seattle startup making magic through cutting-edge technology, automation, and world-class hospitality experiences. They are a dynamic and highly cross-functional team with a wealth of experience in food service, food automation, software engineering, aerospace, and consumer electronics. They have come together to develop the Matcha experience of the future — whether that’s in a cafe, your neighborhood park, or at home. The ideal candidate is enthusiastic about matcha, obsessed with innovation, and loves being a part of a dynamic team. They should be curious about matcha's benefits, flavor profiles, and methods of preparation. They should take pride in their craft and ensure Vale’s products are consistent, repeatable, and of the highest quality. They should be comfortable sharing expertise in one area but capable of owning something new in another. They should be excited to be a part of a growing team and grow with the company. They should be obsessed with subscriber happiness, seeing subscriptions not as a revenue model but as a relationship, and work tirelessly to make that relationship as valuable as possible. The role of Subscription Growth Manager will own Vale’s subscription channel, driving subscriber acquisition, reducing churn, and maximizing lifetime value.

Requirements

Legally authorized to work in the United States
3+ years of experience in subscription or DTC e-commerce growth
Hands-on experience with subscription platforms
Strong analytical skills with proficiency in Google Sheets, or BI tools
Experience running A/B tests and iterating on offers based on data

Responsibilities

Own the subscriber funnel from acquisition through renewal, managing KPIs including MRR, churn, and LTV
Design and execute subscriber acquisition campaigns in partnership with Paid and Lifecycle Marketing
Build and optimize subscription offers, bundles, and flexible plan options
Identify churn signals and implement proactive retention programs
Manage the subscription platform and partner with Engineering on feature improvements
Develop subscriber loyalty and engagement programs that deepen long-term relationships
Report bi-weekly on subscription performance metrics and present insights to leadership