Director of DTC Growth

Hadley Designs

3d • Remote

About The Position

Hadley Designs is a family-founded brand committed to making early learning engaging, screen-free, and fun. Our journey began with hand-drawn educational tools and has grown into a beloved brand, trusted by millions of parents, grandparents, and teachers. We design developmentally sound products for children ages 3 to 8, such as educational posters, busy books, and emotional learning kits. Our mission is to create tools that help children thrive through connection, curiosity, and real learning, while also empowering parents with the confidence that they are making the right educational choices for their children.

We are seeking a mission-driven, hands-on leader to own and scale our direct-to-consumer (DTC) ecommerce channels. As Director of DTC Growth, you will manage our Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership. Your key focus will be growing our ecommerce business to $20M+ in revenue within 18 months.

Requirements

• 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social.
• Proven track record growing brands beyond $20M in revenue.
• Deeply fluent in Meta and TikTok Ads and high velocity creative testing.
• Hands-on with Shopify, Klaviyo, and Postscript.
• Understand bundles, upsells, funnels, and LTV deeply.
• Can write, review, and optimize high-converting landing pages.
• Comfortable leading a remote team with clear cadences and accountability.
• Value integrity, move fast with intention, and follow through every time.
• Care about the mission. Believe learning should be fun, engaging, and screen free, and want your work to make a real impact on families.

Responsibilities

• Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
• Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
• Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
• Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
• Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
• Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.

Benefits

• Real ownership, trust, and impact.
• Remote-first company built on autonomy, creativity, and accountability.
• Work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
• Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
• Surrounded by A+ team members that value excellence, growth, and doing the right thing.
• Build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
• Access Josh Hadley's vast network through his podcast Ecomm Breakthrough

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed