Director of Downstream Marketing (Vet Business Unit)

Midmark Corporation•Versailles, OH

25d

About The Position

Execute the business unit strategy through the creation and use of marketing strategies and commercialization plans. The marketing director oversees the creation and execution of the marketing strategy through co-leadership of the business unit through close collaboration with cross-functional peers. Reports to the Vice President of Marketing.

Requirements

Bachelor's degree in marketing, business administration or related field.
At least 10 years of marketing experience, and 6+ years of leadership experience.
Leadership capabilities
Financial acumen
Strong collaboration skills
Effective communication and presentation skills
Strategic decision-making skills
Project Management
Integrate AI technologies to drive strategic marketing initiatives, enhance efficiency, and deliver data-driven insights for executive decision-making
Utilize advanced machine learning tools to optimize marketing operations, streamline processes, and maximize the impact of marketing strategies

Nice To Haves

Medical or dental industry background preferred.
Master's degree preferred.

Responsibilities

Leads the development and execution of the business unit strategic action plans to meet or exceed net sales, gross margin, operating income, and market share targets.
Designs and executes go-to-market strategies for new product introductions to meet or exceed net sales, gross margin, and market share targets.
Identifies market and competitive trends, developing and refining relevant business value propositions to match these trends as well as developing marketing strategies and programs to drive growth.
Understands needs of core customers as well as emerging customers who have the potential for future growth by spending time in the field with customers and distribution partners.
Drives a customer centric marketing approach across the wider marketing team.
Leverages customer and market knowledge and analysis to identify new growth opportunities.
Develops and executes strategies, value proposition, product positioning and marketing programs to differentiate our product from competition and drive growth.
Leverages internal and external resources to deliver compelling integrated marketing programs that include online and offline collateral, advertising, PR, sales tool kits and training.
Develops a process to gather and communicate appropriate competitive intelligence to drive strategy development and education to the field on marketplace dynamics.
Collaborates closely with the sales force and distribution partners to achieve goals.
Ensures alignment between cross-functional leadership peer groups, especially downstream marketing, upstream marketing, and sales.
Attends and presents at association meetings, trade shows, channel partner meetings, commercial sales meetings, and regional sales meetings.