DIRECTOR OF DISTRIBUTION

Wilson Creek Winery & Vineyards Inc•Temecula, CA

1d•$0 - $110,000•Remote

About The Position

Lead and grow Wilson Creek Winery & Vineyards' national distribution business. Set the strategy for, and manage, the Company's distributor and broker network across all states, own key account and pricing strategy, and drive the sales, budget, and reporting discipline needed to deliver profitable, sustainable growth.

Requirements

Bachelor's degree (4-year) or related work experience
7+ years of experience in a similar role, including national or multi-state distributor/broker management (alcoholic beverage industry preferred)
Strong distributor / brokerage relationships at the executive level
Good communication, business development, and people management skills
Comfortable working with pricing, trade spend, budgets, and depletion/syndicated data
Valid driver's license
Willingness to travel extensively (50% or more) nationwide
Represent the company effectively nationwide, and in international locations as needed, by achieving sales and promotion objectives
Proficient in computers, including Microsoft Excel, Word, and PowerPoint

Nice To Haves

Familiarity with Nielsen reports (store-level sales tracking) and VIP/iDig reports (depletion tracking) is a plus
Experience with CRM and project management tools such as Spotio is a plus

Responsibilities

Develop and execute the Company's national distribution growth strategy in partnership with ownership and senior leadership
Develop multi-level distributor or broker business relationships with exceptional sales techniques and business knowledge while managing multiple tasks
Plan and manage activities for multiple markets to ensure achievement of targeted objectives
Lead distributor general sales meetings and hold regular business reviews to align on priorities and results
Assist business partners' efforts by delivering effective sales presentations and programs, as required, that support achievement of company sales and merchandising objectives
Make comparisons to competition and the market environment as needed
Obtain appropriate distribution and share of business within assigned accounts
Develop positive customer relationships in the process of visiting targeted accounts
Present the entire portfolio and current programs to generate maximum dollar and case sales volume
Adhere to all federal, state, and local laws and regulations governing the sale of alcoholic beverage products in accounts
Own pricing strategy and develop consumer-competitive pricing structured to provide targeted margin to the company
Educate business partners on company history, product quality, programs, standards, and market objectives
Develop programs to influence the consumer at the point of purchase to maximize the potential for impulse sales and brand loyalty
Build distributor share of mind by maximizing efforts of all staff and leveraging all support to exceed expectations
Manage levels with company and partners support to market needs, maximizing sales and merchandising opportunities
Provide management with specific, current information on market conditions
Formulate recommendations for all business needs that will grow all market results
Submit required reports promptly and accurately as directed by management and maintain up-to-date market records as specified by management
Maintain adequate, well-organized inventories of sales tools and merchandising materials while following policies and procedures
Lead and execute sales objectives during marketing-sponsored functions within the areas of responsibility
Assist in the communication process for all parties (marketing team/distributor) to ensure promotion success and targeted results
Manage resources in accordance with fiscal policies and legal regulations, including trade spend, promotional budgets, and account P&L accountability
Stay within stated quarterly/annual budgets and anticipate potential budget deviations
Work to assess the need for budget revisions or exceptions and obtain necessary approval prior to exceeding the budget