Director of Digital Strategy

Saint Paul & Minnesota Foundation•Saint Paul, MN

1d•$150,000

About The Position

The Director of Digital Strategy works collaboratively as part of the Marketing and Communications team and is responsible for leading and developing enterprise-wide digital strategy, capabilities and content to advance the Foundation’s communications effectiveness and impact. A person in this role must be a strategic thinker, an excellent digital storyteller, and have wide knowledge of the digital world, including content management systems (CMS), social media, email, marketing automation, search engine optimization (SEO), and analytics platforms. They excel at analytical thinking and are creative yet data-driven in their approach. They understand people and how to build a digital ecosystem that meets and anticipates the needs of an audience. They know what’s hot in the digital world before anyone else does, and they closely follow trends related to how people access digital information. They are as comfortable with hands-on tasks, such as digital analysis and copy writing and building webpages, as they provide strategic guidance. They are highly analytical, a collaborative leader, and passionate about how technology can bring people and communities together. The Marketing & Communications team develops and implements strategies to advance the Foundation’s strategic plan. Our team of highly collaborative and talented communicators and marketers work with colleagues across the organization to achieve our team goals of increasing awareness, engagement, and acquisition.

Requirements

Bachelor’s degree in a related field and a minimum of 10 years of experience in a digital domain – with strong interactive marketing experience and experience with digital, social and technology solutions and delivery.
Hands on experience with digital platforms, including marketing automation and email tools (HubSpot, Salesforce, etc.); CMS systems (WordPress, CRAFT, etc.); Google Analytics; Meta Business Suite; LinkedIn Business Manager; Excel; project management platforms.
Expertise in planning, crafting, and delivering web, digital and social strategy campaigns, and content.
Excellent verbal and written communications skills.
Outstanding judgment, strategy, listening, and project management skills; highly skilled at juggling multiple projects and priorities.
Experience and passion for measuring and analyzing digital and communication analytics and using data to drive decision making.
Strong skills in web content management, writing and editing, social media management, and site management.
Expertise in consulting and advising partners to ensure the best possible work product.
Expertise with digital advertising strategies, including Meta Ads and Google Ads.
Expertise in content and technical SEO, such as keyword research, analysis, ranking, and other SEO tactics.
Willingness to learn and adapt to changing SEO/GEO trends.
Expertise in identifying, forecasting, and learning to apply emerging trends in the digital space.
Savvy web and social media navigator skilled in effectively using the Adobe suite, Microsoft Office, Google Analytics, research and analytical tools and social media.
Demonstrated ability to effectively interact, communicate, and collaborate with people from different cultural backgrounds.
Understanding and/or willingness to learn about the importance of racial equity as a factor in community health.
Ability to remain in a stationary position 50% of the time, either at home or onsite.
Occasionally moving about inside the office to access filing cabinets, etc.
Ability to communicate information and ideas so others will understand.
Must be able to exchange accurate information in these situations.
Ability to observe details at close range (within a few feet of the observer).

Nice To Haves

Graphic design skills are a plus.

Responsibilities

Maintaining the ongoing design and optimization of the digital user journey for Foundation audiences.
Developing and managing an ongoing strategy for all digital channels (social media, web, email, employee intranet) aligned with the organization-wide communications plan.
Ensuring all digital communications are consistent and integrated with all other marketing and communications efforts and brand standards.
Providing ongoing updates to internal stakeholders about industry trends and best practices.
Developing, managing, and optimizing an SEO/GEO strategy, including boosting traditional and AI search visibility.
Managing and optimizing the organization’s external websites
Managing the marketing team’s automation/CRM system (currently HubSpot).
Overseeing a website roadmap to evolve the Foundation’s websites, ensuring ongoing improvements and best practices.
Working with the Chief Marketing Officer and IT to budget, scope, scale, create, and manage the organization’s externally facing digital platforms.
Managing a suite of external vendors, including developers, SEO partners, digital advertising vendors, etc.
Supervising the Digital Marketing Specialist position and overseeing social media work.
Fostering teamwork within the team and across the organization.
Coaching, mentoring, and developing any direct reports to reach articulated goals.
Contributing to a values-driven team culture.
Managing the Foundation’s email platform, including creating, sending, and reporting on email performance.
Maintaining email best practices and overseeing email governance.
Maintaining the digital editorial calendar and contributing to the global editorial calendar.
Writing copy for digital platforms, including email and web.
Acting as a lead for the digital component of campaigns.
Guiding content developers on implementing SEO/GEO and AI-informed best practices to boost performance.
Designing and maintaining KPI dashboards and reporting on tactic effectiveness across websites, social media, email, earned media, paid media, and owned media – both globally as well as on specific campaigns.
Tracking and using data to optimize digital tactics and messaging to increase acquisition and engagement.
Designing and managing A/B testing plans for advertising, emails, and landing page optimization.
Designing and managing segmented email cultivation and communication campaigns.
Overseeing paid digital advertising budget and strategies (Google Ads, Meta, LinkedIn, etc.) in partnership with vendors.
Leading audience acquisition and optimizing engagement across channels.