Assistant Director, Digital Content Strategy

ACS•Washington, DC

5d•$150,000 - $170,000•Onsite

About The Position

The Digital Product and Experience team is seeking a strategic, detail-oriented Assistant Director, Digital Content Strategy to lead the planning, creation, and production of content across our website and digital channels. This role is ideal for a systems thinker who thrives at balancing communications priorities with production excellence. The successful candidate will be responsible for applying and maintaining a unified brand voice across acs.org and adjacent digital experiences (e.g. apps), ensuring that content is not only engaging and accurate but also serves the needs of our internal teams and external audiences. This position requires a blend of editorial judgment, operational efficiency, and service-oriented project management.

Requirements

5+ years of experience in content strategy, digital editorial, or web content management.
Strong writing and editing skills, with the ability to adapt content to a brand voice.
Experience managing content operations for a large, complex website.
Background in managing distributed content contributors or subject matter experts.
Familiarity with content management systems (CMS) and publishing workflows.
Strong organizational and project management skills, with the ability to balance competing priorities and manage stakeholder expectations.
Service-oriented mindset and excellent interpersonal communication skills.
Analytical skills to interpret website performance data and inform strategy.

Nice To Haves

Experience in SEO, AEO/GEO, accessibility, and UX best practices.
Knowledge of AI-driven content optimization tools.
Understanding of semantic search and voice search trends.

Responsibilities

Content Strategy & Voice Translate brand voice and messaging into compelling web content, ensuring consistency across all digital channels. Continuously assess and refine content to better meet audience needs and support business outcomes
Content Creation & Editing Write and edit high-quality web content, ensuring clarity, accuracy, and alignment with brand standards. Guide internal teams, contributors and subject matter experts in producing content that resonates with target audiences. Maintain editorial standards, style guides, and workflows.
Content Production & Operations Manage the production process for a large website, including timelines, approvals, and publishing. Collaborate with designers, developers, and other teams to ensure smooth and efficient workflows. Prioritize and balance competing content requests from internal stakeholders with a customer-service mindset.
Performance, SEO & Optimization Monitor website analytics and performance to inform content decisions. Implement SEO, AEO/GEO and metadata best practices to maximize discoverability and impact. Recommend improvements to site structure, navigation, and content presentation. Conduct periodic content audits to identify outdated or underperforming content, and make recommendations for updates, consolidation, or removal.
Taxonomy and Automation Lead the development and maintenance of automated ACS taxonomy structures to ensure consistent content classification and tagging. Apply taxonomy best practices to improve site navigation, search functionality, and semantic relevance for SEO/AEO.
Governance & Compliance Establish and enforce content governance processes, ensuring content accuracy, consistency, and compliance with legal, regulatory, and accessibility standards. Serve as a steward of content quality, ensuring updates are properly tracked and maintained across the website.
Collaboration & Leadership Act as a partner to internal teams, helping them communicate value through web content. Train and mentor colleagues on best practices in content creation and digital publishing. Serve as the key point of contact for content-related requests and initiatives.