Director, Content Strategy

SRS Acquiom • Denver, CO

5h • Hybrid

About The Position

SRS Acquiom is a key thought leader in the private-target M&A space and a growing thought leader in other vertical fintech spaces, with proprietary studies and content not found anywhere else. To maintain and advance our position, innovative and forward-thinking content strategy is critical. The Director, Content Strategy will be responsible for architecting content strategy and collaborating cross functionally to lead the creation of distinctive thought leadership content that directly supports business objectives, sales efforts and marketing campaigns.
The salary range for this position is between $150k and $160k depending on level of experience.
This is a hybrid role based out of Downtown Denver, with some additional travel required.

Requirements

• BA or BS degree from a four-year college/university
• 8+ years’ B2B content marketing experience
• Strong research skills, superior attention to detail and a proven ability to translate data into actionable strategic recommendations
• Collaborative, team-player, natural relationship builder
• Highly flexible, curious problem-solver, able to move quickly and think creatively
• Self-starter who thrives in a dynamic, fast-paced environment
• Proven ability to lead the creation and ongoing implementation of a content strategic plan and execution
• Exceptional written and verbal communication skills. Demonstrated ability to think strategically and communicate complex ideas
• Strong understanding of how content is tied to campaign strategy and lead generation.
• Able to lead by influence, bringing strategy to the forefront and providing impact at every stage of development.
• Strong understanding of B2B marketing best practices, and a deep curiosity for staying on top of the latest trends in content strategy.
• Working knowledge of SEO/SEM best practices and their impact on content and content strategy.
• Experience managing external vendors and partners
• Exceptional project management skills. Proven ability to successfully manage multiple, concurrent projects. Experience using tools like Asana and/or Smartsheet is a plus.

Nice To Haves

• Experience with agile development processes, including the use of Jira for project management
• Innovative, has the willingness to experiment
• Self-starter, organized and highly detail-oriented
• Exhibit a strong sense of ownership, urgency and drive
• Has a passion for leveraging data to understand trends and make metric-based decisions to optimize programs and positively impact the business
• Must be comfortable with continual change in the environment of a fast-paced, high-growth, company
• Highly collaborative with a solution-focused mindset and positive attitude. Must be a team player
• Operates with the highest integrity
• Team player with solid interpersonal skills, and the ability to deliver effective oral and written communications

Responsibilities

• Lead content strategy for thought leadership leveraging deep knowledge of business goals, campaign strategies, SEO/SEM, and earned media strategies.
• Synthesize research and data into compelling strategies that ensure content is impactful, relevant and engaging.
• Create and manage the editorial calendar for a comprehensive end-to-end content program that aligns with the business/brand strategy and demand generation efforts.
• Understand audience behaviors, content needs and consumption patterns by staying in tune with the market and competitive activity.
• Proactively monitor and apply evolving content best practices to the content strategy and approach.
• Strong knowledge of evolving content consumption by channel and the impact of content form. Able to apply learnings and identify the best content form across platforms (social, email, video, etc.).
• Deliver content on time, on budget, and aligned with strategic objectives. Work cross functionally with the web and campaigns teams to publish content.
• Collaborate with internal subject matter experts and teams to lead the creation of strategic content that is relevant and engaging.
• Manage external resources to develop highly targeted, highly sought-after insights packaged in highly engaging content.
• Content governance, managing and guiding content ensuring consistency and alignment with brand voice and identity.
• Assess and manage the library of content in an ongoing manner to ensure content remains relevant and effective.
• Collaborate with web and SEO team to continually update content and test new strategies to drive SEO, manage reader journeys and find new opportunities for organic lead generation.

Benefits

• Day‑one coverage: medical, dental, and vision plans so you’re protected from the start
• A 401(k) with a 4% company match to keep your future on track
• Discretionary time off - take the time you need, when you need it
• Employer‑paid life insurance, with the option to add extra coverage for peace of mind
• Employee Assistance Programs for confidential support when life gets complicated
• Discounted pet insurance (because furry family members count, too)
• A fitness credit to back your health and wellness goals
• Pre‑tax plans for dependent care, transportation, and flexible spending

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees