Director, Content Strategy

Texas A&M University System•College Station, TX

3d•$100,000

About The Position

The Director of Content Strategy is pivotal in advancing Texas A&M University’s mission through the implementation and regulation of an integrated marketing content approach. This position will lead a team focused on storytelling and strategic marketing content. The Director will oversee content planning, set priorities, and ensure that messaging is clear, consistent and aligned with the university’s goals. The role ensures strategy, packaging and delivery of innovative, multi-platform content initiatives that enhance brand visibility and impact.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism or related field.
Ten years’ experience in Content Strategy, Marketing, or related fields, including at least three years in a supervisory role.
Expertise in content strategy, storytelling, and marketing communications.
Strong leadership and team management skills, with a track record of building and mentoring high-performing teams.
Exceptional written and verbal communication skills, with the ability to present complex ideas clearly.
Proficiency in project management and content planning tools, such as Airtable and ClickUp.
Ability to align content initiatives with broader institutional goals and marketing strategies.

Nice To Haves

Five years of experience in supervisory a role.
Proven track record of leading multi-channel content strategies in complex, mission-driven organizations.
Familiarity with storytelling strategies for institutional branding, thought leadership, and audience engagement.
Proven success in integrating creative and content functions to drive innovative marketing strategies.
Proven track record of developing and executing successful brand strategies and marketing campaigns.
Strong understanding of digital marketing, social media, and content creation.
Excellent communication, presentation, and interpersonal skills.
Creative thinker with a keen eye for detail and design.
Ability to work collaboratively in a fast-paced, dynamic environment.
Passion for and deep understanding of Texas A&M’s mission, values, and culture.

Responsibilities

Content Strategy Development and Leadership: Drive the development and execution of a cohesive content strategy that aligns with the university’s marketing priorities and institutional goals. Map content to key marketing priorities, identifying opportunities for impactful storytelling and marketing campaigns. Lead the editorial calendar strategy, integrating storytelling and marketing content into a master marketing calendar. Oversee the feature story pipeline, ensuring timely and strategic development of high-value narratives.
Strategic Content Production: Prioritize and oversee the development of cornerstone content that establishes credibility, supports though leadership, and builds emotional connections with diverse audiences. Lead content planning for multi-channel distribution, ensuring alignment with owned, paid, and earned media strategies. Develop a strategy for sharing content across multiple platforms including digital, social media, and traditional media in collaboration with channel teams. Develop processes and guidelines to elevate consistency, quality, and audience engagement across platforms.
Team Oversight & Cross-Functional Leadership: Guide the storytelling team to create human-centered, emotive narratives that complement data-driven marketing efforts. Collaborate with key stakeholders, including Senior Marcomm leadership, peer marketing teams, and academic units, to align content initiatives with institutional priorities. Integrate cross-channel alignment, ensuring marketing campaigns and institutional storytelling initiatives deliver cohesive messaging. Represent the Content Strategy team in leadership discussions, advocating for data-informed, audience-centric content initiatives. Partner with the Project Management team to streamline content planning and project management processes.
Innovation & Continuous Improvement: Establish and oversee processes to review and refine content strategies, identifying areas for innovation and improvement. Monitor content performance metrics, ensuring strategies are adaptable and responsive to audience needs and institutional goals. Cultivate a storytelling approach that transforms the team into a “media company” for the institution, emphasizing strategic frequency and measurable impact.

Benefits

Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.
Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.
Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
12-15 days of annual paid holidays
Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
Automatic enrollment in the Teacher Retirement System of Texas
Health and Wellness: Free exercise programs and release time
Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more
Educational release time and tuition assistance for completing a degree while a Texas A&M employee
Living Well, a program at Texas A&M that has been built by employees, for employees