(USA) Director, Digital Media - Content Strategy

Walmart • Boston, MA

2d

About The Position

As a Director of Social Content & Platform Strategy, your focus will be to develop and lead business strategies that enable creators to produce story-led, discovery-driven content. You will partner with engineering, product, business, design, ecommerce and cross-functional teams. You will need to be a savvy self-starter who loves building from the ground up, leverages data to inform scale, and has excellent communication skills. This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what’s possible across today’s rapidly evolving creator & social commerce landscape. What you'll do... As part of a growing team, you will lead and advance our Social Commerce Content & Platform Strategy, inclusive of growth vision, financials, operations, production, and measurement. You will guide creating content that inspires product discovery on- and off- Walmart surfaces. Evolve and scale creator-first content production, including incentive models, platform & program offerings, & unified user experiences. Cultivate and lead a growing team that strategically balances creator storytelling with performance-based outcomes. Drive efforts internally & externally with executive partners, leadership, and cross-functional teams

Requirements

• Minimum 10+ years of work experience in a related area (e.g. Influencer Marketing, Creator Platforms, Content Marketing, Digital Marketing)
• Deep expertise in social commerce & the creator economy, inclusive of media partners, social players/networks, and how consumers are using them in the US and internationally
• Experience with social commerce platforms and/or activations
• Quantitative and qualitative data analysis, and ability to create future strategies based on insights
• Someone who can be both a visionary and big picture conceptual thinker as well as a doer.
• Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
• Gravitas to advocate, influence, and gain buy in both internally and externally
• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
• Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
• Highly organized and detail-oriented
• Builder mentality, ability to build programs from the ground up and self-start with little direction
• Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Nice To Haves

• Digital marketing (for example, affiliate marketing, display advertising)
• Leading a cross-functional team

Responsibilities

• Social Content Strategy: Define and own the enterprise content strategy for how social & creator-led content is used across multiple surfaces and platforms (e.g. paid, onsite, in-app, etc.). Balance short-term and long-term approach. Proactively champion platform trends, algorithm changes, creator formats, and emerging social behaviors to inform strategy.
• Platform Leadership: Pilot and scale new platforms, features, and content formats. Evaluate, activate, and scale AI-enabled & automated program offerings that reduce operational friction in the creator & customer journey. Advance trend intelligence capabilities that tie to product assortment.
• Content Development: Develop editorial stories and storytelling-led briefs that inspire & guide creators’ content development output, while factoring in creative quality, speed-to-market, and cultural/trending relevance. Ensure authentic, brand-safe, and performance-driven creator integrations that prioritize creators’ Creative Excellence
• Partner with creative teams and creators to produce content based on business targets, campaign objectives, & editorial calendars.
• Operating Model: Lead and develop a team of editorial, platform managers, and production leads. Partner with cross-functional stakeholders & agency partners including marketing, media, social, legal, PR/comms, and tech.
• Creators & Partnerships: Guide strategy for creators, influencers, and social partnerships in collaboration with Walmart Creator and internal social teams. Forge strategic partnerships with complementary partners that enable content growth & automation.
• Measurement: Define success metrics and KPIs for social content performance across platforms. Partner with analytics teams to translate data into insights, learnings, and action. Create and progress experimentation roadmap.

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
• Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees