Director, Digital Strategy

Masco•Livonia, MI

About The Position

About Masco Masco is a global leader in branded home improvement and building products. Our premier brands span Decorative Architectural and Plumbing Products, enhancing how consumers experience their living spaces. We invest in capabilities that let us scale smartly, move with agility, and deliver long‑term value for customers, shareholders, and communities. The Opportunity We’re building a Digital Center of Excellence (CoE) to unify brand, technology, and data, creating shared standards that accelerate decisions and results across Masco’s business units. The Director, Digital Strategy will speak tech and understand marketing, lead across multiple brands, and dive into data to drive measurable success in a consumer durables environment. You’ll design the CoE, set best practices for our enterprise marketing technology stack, Search Engine Optimization (SEO) and Answer Engine Optimization (AEO), elevate social and ratings/reviews programs, and lead enterprise measurement for robust, data‑driven conversations. This role requires building trust with BU Digital Champions, CIOs, tech partners, and Procurement, making tough calls that move Masco forward. What You’ll Do Build the Digital Marketing CoE : Define operating model, intake, and SLAs; lead Digital Champions network and roadmap cadence, along with establishing Communities of Practice across the enterprise. Martech: Audit current technology platforms across the enterprise; work with CIOs and Procurement to harness the scale of Masco to gain efficiencies, and streamline tools and contracts. Negotiate shared platform agreements as needed. Digital marketing excellence : Create SEO/AEO playbooks; set standards for social listening and ratings/reviews using tools like Sprout Social and Bazaarvoice. Commerce & content : Partner to drive digital shelf optimization, retailer syndication, and strengthen DAM/PIM operations. Also leading guidelines in CRM and Loyalty. Data & measurement : Implement common dashboards; operationalize martech data pipelines (e.g., Profitero), partnering to define audience data measurement and activation. AI & change management : Govern AI workflows per Masco’s AI Council; lead adoption, activate and publish success stories. Success in 12–24 Months Baselines, initial audit and roadmap established; duplication reduced; gaps closed. Savings realized through vendor and license optimization; TCO lowered. Measurable lifts in conversion, shelf health, ratings/reviews, search visibility, and ROI. Faster decisions via shared dashboards; AI workflows approved and delivering efficiency. Team scaled with associates and rotational BU support. AT MASCO, WE BELIEVE IN DELIVERING BETTER LIVING POSSIBILITIES. Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our portfolio of products enhances the way consumers all over the world experience and enjoy their living spaces. Our founder, Alex Manoogian, arrived in the United States in 1920 with $50 in his pocket and a relentless drive to make a better life for himself and his family. Decades later, that drive continues to permeate every aspect of our business. We believe in better living possibilities—for our homes, our environment, and our communities. Across our businesses and geographies, we seek out possibilities to better ourselves, enhance our consumers’ lives, improve the world around us, and create long-term value for our shareholders. Masco’s portfolio includes companies with industry-leading brands and unique cultures. However, collectively all businesses lshare core values of customer focus, continuous improvement, high performance, accountability, respect and conducting business with integrity, always. Guided by a long-standing commitment to giving back, across the enterprise we invest in programs and partnerships that help us improve the communities around us and our planet. Our corporate headquarters is home to core functions that —play a vital role in supporting our business units and global operations. Across our various functions, we have roles that enable our employees to grow, contribute, and make a meaningful impact. We offer flexible work, focused career development opportunities, and programs and tools that focus on total well-being and community connection. Endless possibilities await—we look forward to meeting you.

Requirements

15+ years in digital marketing/commerce; multi‑brand leadership; technology experience; consumer durables preferred.
Proven best practice builder with hands‑on delivery experience.
Practitioner depth in social, ratings/reviews, retail media/search, SEO/AEO; tools include Salesforce, Sprout Social, SEMRush, Bazaarvoice, Stackline, Bynder, Salsify, Profitero, or related tools.
Strong data literacy and dashboarding skills; ability to influence in decentralized environments.
Familiarity with AI governance and enterprise change leadership.

Responsibilities

Build the Digital Marketing CoE : Define operating model, intake, and SLAs; lead Digital Champions network and roadmap cadence, along with establishing Communities of Practice across the enterprise.
Martech: Audit current technology platforms across the enterprise; work with CIOs and Procurement to harness the scale of Masco to gain efficiencies, and streamline tools and contracts. Negotiate shared platform agreements as needed.
Digital marketing excellence : Create SEO/AEO playbooks; set standards for social listening and ratings/reviews using tools like Sprout Social and Bazaarvoice.
Commerce & content : Partner to drive digital shelf optimization, retailer syndication, and strengthen DAM/PIM operations. Also leading guidelines in CRM and Loyalty.
Data & measurement : Implement common dashboards; operationalize martech data pipelines (e.g., Profitero), partnering to define audience data measurement and activation.
AI & change management : Govern AI workflows per Masco’s AI Council; lead adoption, activate and publish success stories.

Benefits

Competitive pay, performance incentives, and comprehensive benefits including health, retirement, PTO, and professional development.
Masco provides reasonable accommodations for individuals with disabilities throughout the application and employment process.

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