Director of Digital Performance Marketing
Bath Fitter•Harrisburg, PA
•Onsite
About The Position
We are seeking an experienced, data-driven Sr. Manager / Director, Performance Marketing to drive lead generation and revenue growth through innovative digital marketing strategies. This role is responsible for planning, executing, analyzing, and optimizing multi-channel digital campaigns to maximize performance and ROI. If you are passionate about digital marketing, thrive on analytics, and enjoy optimizing campaigns across evolving channels—this is a high-impact opportunity to make a difference.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 7–10+ years of hands-on digital marketing experience
- Proven experience in demand generation and lead generation strategies
- Strong expertise in web analytics tools
- Experience managing marketing technology stacks and integrations
- Ability to work independently and manage multiple initiatives
- Strong analytical, communication, and project management skills
Responsibilities
- Develop and execute performance marketing strategies across: PPC campaigns, SEO & SEM, Paid social media, Display advertising, Email demand generation and nurturing, Emerging digital channels
- Continuously test, measure, and optimize campaigns for performance
- Manage and optimize marketing technology platforms, including: CRM and automation tools, Lead scoring and routing, API integrations, Websites and landing pages, Analytics platforms
- Monitor campaign performance and deliver actionable insights
- Use analytics to improve user experience and maximize ROI
- Establish and track KPIs aligned with business objectives
- Serve as the primary contact for external agencies and partners
- Oversee project scope, timelines, and performance outcomes
- Manage digital marketing budgets within guidelines
- Identify opportunities to enhance investment and performance
- Monitor competitive trends and emerging marketing innovations
- Promote analytics best practices across teams
- Ensure brand alignment in all digital marketing initiatives
- Communicate project updates effectively to stakeholders
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What This Job Offers
Job Type
Full-time
Career Level
Director
