Director of Digital News & Audience – New Jersey 101.5

Townsquare Media•Trenton, NJ

4d•$80,000 - $115,000•Onsite

About The Position

This is a full-time, in-office position in Trenton that involves working closely and collaboratively with our New Jersey content teams. Lead the Next Evolution of Digital News & Audience Growth. Are you a sharp editor, strategic digital thinker, and hands-on content creator who understands how great stories find audiences today? At Townsquare Media – New Jersey, we’re looking for a Director of Digital News & Audience to help lead the digital evolution of New Jersey 101.5, while serving as a digital content resource for our other brands across New Jersey. This is a digital-first, hands-on content leadership role at the intersection of journalism, content, audience, and growth. You’ll work alongside our journalists, personalities, producers, and content teams to create compelling original content, strengthen the stories we’re already telling, and expand their reach across web, social, video, apps, newsletters, and emerging platforms. You don’t need to come from radio. Your experience may be in a digital newsroom, social or video team, local media company, creator-led organization, or another digital-first environment. What matters most is that you understand great storytelling, strong journalism, and how audiences discover, consume, and share content across platforms. And this isn’t a role that manages from the sidelines. You’ll write, edit, publish, produce, package, analyze, and create content yourself, while helping talented people around you make their work even stronger.

Requirements

5+ years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment
A proven track record of creating digital content that earns and grows an audience
Exceptional writing, editing, story-framing, and headline-writing skills
Strong editorial judgment and the ability to make smart, responsible decisions quickly, particularly during breaking or developing news
Deep familiarity with Facebook, Instagram, and YouTube, including platform-specific formats, audience behavior, discovery, and best practices
Strong understanding of social and short-form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video
Hands-on experience creating, editing, publishing, and packaging digital content—not simply directing others
Experience using analytics and performance data to identify opportunities and turn insights into actionable content decisions
Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development
Experience collaborating with and coaching reporters, writers, personalities, producers, or other content creators
Strong organizational, communication, and project-management skills with the ability to thrive in a fast-moving environment
Familiarity with CMS platforms, social publishing tools, analytics platforms, and digital/video production workflows
Curiosity about emerging platforms, creator trends, changing audience behaviors, and new technologies
High School Diploma (required)

Nice To Haves

Knowledge of New Jersey—its communities, culture, issues, and personalities—is a major plus
college coursework or BA/BS degree (preferred)

Responsibilities

Leading digital news and content strategy for New Jersey 101.5, helping identify, develop, and execute compelling original and breaking-news coverage across platforms
Creating, editing, publishing, and packaging content across websites, apps, social media, video, newsletters, and other digital channels
Partnering with journalists, on-air personalities, producers, and creators to turn strong ideas and existing content into platform-specific digital experiences
Elevating our social and video storytelling, including platform-native hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches for Facebook, Instagram, YouTube, and emerging platforms
Coaching and collaborating with content teams on digital storytelling, SEO, audience development, social strategy, and evolving best practices
Using audience and content analytics to understand performance, identify opportunities, test new ideas, and make data-informed editorial decisions
Expanding content distribution through SEO, search and social discovery, newsletters, apps, push notifications, and other audience-growth channels
Supporting day-to-day news priorities and coordination while balancing breaking news, daily content production, and longer-term audience-growth initiatives
Serving as a digital content resource across our New Jersey brands, helping teams capitalize on strong stories and audience opportunities
Exploring new platforms, technologies, and AI-assisted content and workflow tools to improve efficiency and creativity while maintaining strong editorial standards and human judgment