Director of Digital News & Audience – New Jersey 101.5

Townsquare Media•Trenton, NJ

3d•Onsite

About The Position

Townsquare Media – New Jersey is seeking a Director of Digital News & Audience to lead the digital evolution of New Jersey 101.5 and serve as a digital content resource for other brands across New Jersey. This is a digital-first, hands-on content leadership role focused on journalism, content, audience, and growth. The role involves working with journalists, personalities, producers, and content teams to create compelling content, expand its reach across various platforms, and drive audience engagement. The ideal candidate understands great storytelling, strong journalism, and how audiences discover and consume content. This is not a purely managerial role; the Director will be actively involved in writing, editing, publishing, producing, packaging, and analyzing content, while also empowering team members.

Requirements

5+ years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment.
A proven track record of creating digital content that earns and grows an audience.
Exceptional writing, editing, story-framing, and headline-writing skills.
Strong editorial judgment and the ability to make smart, responsible decisions quickly, particularly during breaking or developing news.
Deep familiarity with Facebook, Instagram, and YouTube, including platform-specific formats, audience behavior, discovery, and best practices.
Strong understanding of social and short-form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video.
Hands-on experience creating, editing, publishing, and packaging digital content.
Experience using analytics and performance data to identify opportunities and turn insights into actionable content decisions.
Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development.
Experience collaborating with and coaching reporters, writers, personalities, producers, or other content creators.
Strong organizational, communication, and project-management skills with the ability to thrive in a fast-moving environment.
Familiarity with CMS platforms, social publishing tools, analytics platforms, and digital/video production workflows.
Curiosity about emerging platforms, creator trends, changing audience behaviors, and new technologies.
High School Diploma (required).

Nice To Haves

Knowledge of New Jersey—its communities, culture, issues, and personalities—is a major plus.
College coursework or BA/BS degree (preferred).

Responsibilities

Leading digital news and content strategy for New Jersey 101.5, including identifying, developing, and executing compelling original and breaking-news coverage across platforms.
Creating, editing, publishing, and packaging content across websites, apps, social media, video, newsletters, and other digital channels.
Partnering with journalists, on-air personalities, producers, and creators to transform ideas and existing content into platform-specific digital experiences.
Elevating social and video storytelling with platform-native elements like hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches for various social platforms.
Coaching and collaborating with content teams on digital storytelling, SEO, audience development, social strategy, and evolving best practices.
Utilizing audience and content analytics to understand performance, identify opportunities, test new ideas, and make data-informed editorial decisions.
Expanding content distribution through SEO, search and social discovery, newsletters, apps, push notifications, and other audience-growth channels.
Supporting day-to-day news priorities and coordination, balancing breaking news, daily content production, and long-term audience-growth initiatives.
Serving as a digital content resource across New Jersey brands, helping teams capitalize on strong stories and audience opportunities.
Exploring new platforms, technologies, and AI-assisted content and workflow tools to improve efficiency and creativity while maintaining strong editorial standards.