Director of Digital Marketing – Kenneth C. Griffin School of Computer Science

Carnegie Mellon University•Pittsburgh, PA

2d•Hybrid

About The Position

Carnegie Mellon University’s Kenneth C. Griffin School of Computer Science seeks an experienced Director of Digital Marketing to promote the impact of the school’s research and education across digital channels. The role creates and executes digital marketing strategies for audiences including current and prospective students, faculty and staff, industry and government partners, alumni and donors, and the public. The successful candidate will combine high-level strategy with tactical implementation. Reporting to the Chief Marketing & Communications Officer in the Griffin School, the Director will work with the Dean’s Office marketing and communications team and collaborate with school departments, University Admissions, University Communications & Marketing, and other CMU units. The position oversees digital strategy, web content, paid media, email marketing, measurement, and optimization. This hybrid position is based in Pittsburgh, Pennsylvania, and requires an on-campus/in-office presence four days a week. It is a regular, full-time staff position. Applicants must already be legally authorized to work in the United States; CMU will not sponsor or take over sponsorship of an employment visa for this opportunity.

Requirements

At least 7 years of relevant marketing experience, including at least 2 years in higher education.
Bachelor’s degree in Marketing, Communications, or a related field.
Exceptional creative storytelling and written and visual communication skills.
Strong understanding of brand voice and identity.
Strong project management and team management skills.
Ability to craft and edit concise, creative copy for web, social, and email.
Proficiency with web content management systems such as Cascade or similar.
Proficiency with Google Analytics 4 (GA4) and Google Tag Manager.
Proficiency with digital advertising platforms, including Google, LinkedIn, and Meta.
Successful background check.
Must be currently legally authorized to work in the United States; CMU will not sponsor or take over sponsorship of an employment visa for this position.

Nice To Haves

Master’s degree.
Experience with Slate or a similar admissions CRM.
Experience with Adobe Creative Cloud and Figma.

Responsibilities

Develop digital strategies that provide audiences with clear, measurable paths to information and creative content.
Lead digital marketing efforts for the Griffin School and serve as a resource for departments and programs seeking digital support.
Use the Griffin School’s social channels for marketing and promotion in collaboration with the Associate Director of Digital & Social Communications.
Manage content strategy for the Griffin School’s web presence, especially its homepage and key landing pages.
Implement search engine optimization (SEO) and generative engine optimization (GEO) best practices to drive web traffic.
Support departments with website content architecture and user experience design, and collaborate with the school’s computing team on new features and templates.
Design, launch, and optimize paid digital campaigns for signature brand efforts in collaboration with University Communications and Marketing.
Provide consultative support for enrollment and promotion campaigns on Google, LinkedIn, Meta, and other digital advertising platforms.
Oversee development and distribution of Griffin School marketing newsletters.
Collaborate with university admissions and Griffin School departments on admissions email campaigns.
Provide consultative support for email drip campaigns for departments and academic programs.
Establish KPIs and track campaign and channel performance.
Use web, social, enrollment, and native advertising platform analytics to continuously refine marketing efforts.
Interact effectively with a varied population of internal and external partners and support the university’s mission.