Director of Digital Marketing

Thomas James Homes•Aliso Viejo, CA

20h•Hybrid

About The Position

The Director of Digital Marketing is responsible for managing the digital engine that creates qualified leads. This position will run web, paid media, organic search, and lifecycle marketing as one connected omnichannel system, with a clear line of sight from spend to pipeline. This position partners directly with the VP of Sales and Field Marketing to close the loop between digital activity and on-the-ground conversion.

Requirements

Bachelor's degree in Marketing or equivalent experience.
8+ years in digital marketing, including 3+ in a leadership capacity.
Track record running paid media oversight, lifecycle, SEO, and web as connected disciplines.

Nice To Haves

Demonstrated ability to run paid media oversight, lifecycle, SEO, and web as connected disciplines.
Deep fluency with marketing automation platforms, CRM (Salesforce), analytics, and attribution tooling.
Demonstrated experience leading agency and vendor relationships at scale.
Ability to build lifecycle programs that produced measurable pipeline impact.

Responsibilities

Set the omnichannel roadmap with TJH.com as the centerpiece, ensuring Web, paid, organic, and lifecycle are designed as one experience.
Drive ongoing CRO across the digital ecosystem through structured testing, heatmap analysis, and journey mapping.
Define information architecture, conversion paths, content strategy, and performance instrumentation for the website.
Partner with AOR and Web Dev teams on technical SEO, page speed, accessibility, and continuous improvement.
Oversee paid search, paid social, programmatic, and emerging channels through the agency.
Own budget allocation across channels and product lines based on performance signals.
Build campaign frameworks that work across four product lines and multiple regions.
Architect the full lifecycle program: top-of-funnel nurture, mid-funnel education, late-stage activation, post-close advocacy.
Own the segmentation logic, the data flows, and the content cadence that powers it.
Work with the VP of Sales on lead scoring and handoff criteria.
Work with Field Marketing on the closed loop that tells us which digital touches moved leads to close.
Manage SEO strategy: keyword architecture, content roadmap, technical health, local SEO across markets.
Own the operational backbone: CRM, marketing automation, analytics, attribution, tag management.
Partner closely with IT on systems, data, and integrations.
Lead a small internal team of marketing professionals.
Partner with the VP of Sales on shared metrics and shared accountability for conversion.