Director of Digital Marketing
Wisconsin Milk Marketing Board, Inc.•Madison, WI
•Onsite
About The Position
Dairy Farmers of Wisconsin is looking for a Director of Digital Marketing. In this role, you will manage and execute DFW’s digital marketing across branding, content, social media, paid advertising, SEO/GEO and websites. You will work across the organization to deliver integrated, audience-focused and performance-driven communications.
Requirements
- Bachelor’s degree
- At least eight years of experience in digital marketing, including branding, social media, paid advertising, SEO/GEO, website management or a similar role
- Experience managing agency partners
- Experience coordinating digital initiatives across teams
- Strong communication and proofreading skills
- Exceptional attention to detail
- Ability to apply distinct brand voices for different audiences
Nice To Haves
- Prior supervisory experience
- Prior project management experience
Responsibilities
- Coordinating digital marketing initiatives that support DFW’s organizational goals and brand standards
- Assisting in developing branded content, applying distinct audience-specific brand voices and reviewing creative proofs for accuracy and consistency
- Managing social media, paid advertising, SEO/GEO and website activities, along with coordinating supporting agencies, consultants and vendors
- Monitoring performance and budget activity to identify insights, improve results and ensure resources are used effectively
Benefits
- Company-funded 401k plan
- Summer hours
- Casual office attire
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What This Job Offers
Job Type
Full-time
Career Level
Director
