Director of Digital Analytics

USAA•Tampa, FL

2d•$164,780 - $314,960•Hybrid

About The Position

Join our Member Value team as a Director of Digital Analytics. This is a strategic leadership opportunity to pioneer the transformation of member experiences through cutting-edge digital analytics. You will lead a talented team to deliver digital insights, leveraging customer journey analytics, behavioral data, and digital experience metrics to unlock greater value for our members. Your mission will be to harness the power of digital data to refine digital-first service strategies, optimize performance across all digital touchpoints, and elevate member satisfaction. Shape the future of member engagement by championing data-driven digital strategies and a superior digital experience. This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is not available for this position.

Requirements

Bachelor's Degree in Statistics, Mathematics, Operations Research, Engineering or other quantitative field (e.g. finance or a social/behavioral science); OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 years data and analytics related experience, generating results in a complex financial services organization.
3 years of people leadership experience in building, managing and/or developing high-performing teams.
Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
Strong business acumen in the areas of measuring business outcomes, business operations, industry practices and emerging trends.
Experience leading projects using Agile methodologies.
Experience conducting moderately large scale data analysis using internal and external data to support business decision making.
Proven ability to tell a story through data and communicate effectively with executive level leadership.

Nice To Haves

Prior U.S. military service or being a military spouse/domestic partner is highly valued.
An advanced degree in a quantitative field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science, or a related discipline.
Deep digital analytics experience with platforms like Google Analytics, Adobe Analytics, or similar tools.
Leading digital experimentation and optimization using tools such as Optimizely, Adobe Target, etc.
Knowledge of customer data platforms (CDPs), CRM analytics, and AI or machine learning applications in analytics.
Tag management experience in implementing and managing tracking using Tealium, Adobe, Google or similar.
A deep understanding of customer/member journey analytics, understanding user behavior across websites, mobile apps, and marketing channels.
Exceptional communication and presentation skills, with a proven talent for translating complex insights into tangible business impact.
Proven experience in building, mentoring, and leading high-performing analytics teams to achieve strategic objectives.

Responsibilities

Leads and collaborates on the strategic, tactical, operational, and financial responsibilities associated with CoSA data storage, data preparation, data exploration, information governance, analytics and information delivery.
Oversees and coordinates the strategy of subfunctions in the establishment and execution on the delivery of information and analytics platforms and solutions to the business’ key stakeholders and cross-CoSA partners.
Responsible for successful end to end process of information management, analytics and delivery.
Ensures industry trends and best practices are evaluated and integrated into current process, technology, and development of strategic plans.
Provides thought leadership and system thinking to influence relevant data, information, and application architecture decisions to include staying abreast of changes or evolution to industry standards.
Leads data reporting to identify reporting opportunities, analytics, and complex projects that includes retirement of reports and promotion of advanced self service capabilities.
Provides input on strategic insights to senior leaders and key stakeholders that contribute to functional objectives.
Understands the business direction, environment, and strategies, to set the analytic direction and creates strategy to execute the approach that will influence business and drive change.
Influences and oversees innovation, provides direction on work prioritization, manages capacity, assists with problem resolution.
Oversees the Information delivery experience and risks to ensure teams maintain understanding of business processes, supporting data and applications and presentation of findings and recommendations.
Identifies and pursues opportunities to utilize advanced data a delivery and business solutions techniques to optimize their contribution to resolving business issues.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.