Director Of Development and Marketing

The Minute Man Arc for Human Services•Concord, MA

7h•Hybrid

About The Position

The Director of Development and Marketing is a senior leadership role responsible for building and executing Minute Man Arc's (MMA) fundraising and marketing strategy in support of the organization's mission to serve individuals with intellectual and developmental disabilities and their families. This position leads all development operations, brand and communications strategy, program marketing support, and donor engagement, and supervises the marketing/development staff, using external resources as appropriate. The Director serves as the primary staff liaison to the Development Committee of the Board and leads MMA's signature fundraising events, including the annual March and Gala. The Director leads Development strategy and operations, with the Development Committee serving in an advisory and supportive role.

Requirements

Bachelor's degree or equivalent professional experience; advanced degree a plus
Minimum 7 years of progressive nonprofit development and/or marketing experience, including at least 2 years in a supervisory role
Demonstrated track record of meeting or exceeding fundraising goals, including major gift cultivation and event-based fundraising
Experience managing donor CRM systems (e.g., Raiser's Edge, DonorPerfect, Bloomerang, or similar)
Demonstrated data discipline, including event ROI analysis, donor data management, and reporting results to executive leadership and boards
Experience developing marketing and sales-support materials for direct-response or consumer-facing campaigns (collateral, digital ad creative, landing pages, email sequences)
Experience tracking marketing results (inquiry sources, referrals, conversion) and reporting them to leadership
Excellent written and verbal communication skills, with the ability to craft compelling donor and public-facing messaging
Experience staffing board committees and working directly with volunteer leadership, including translating their input into sound plans while maintaining clear roles
Strong project management skills with the ability to manage multiple concurrent priorities and deadlines, particularly around signature events

Nice To Haves

Experience in human services, disability services, or a related nonprofit sector
Familiarity with digital marketing tools and platforms (email marketing, social media management, website CMS)
Experience marketing consumer-facing health, senior care, youth, or family services programs, or other enrollment-based services
Grant writing experience
Existing relationships within the Greater Boston/MetroWest philanthropic and business community

Responsibilities

Design and execute an annual development plan encompassing individual giving, major gifts, corporate sponsorship, foundation and grant support, planned giving, and special events
Set annual fundraising goals in partnership with the CEO and CFO, and report regularly against key performance metrics
Cultivate, solicit, and steward a portfolio of major donors and prospects, including direct one-on-one engagement
Own donor, sponsor, and event data, including the organization's donor database (CRM), ensuring accurate gift processing, acknowledgment, and reporting, and setting consistent procedures across all MMA events for capturing attendee, sponsor, and donor information
Assess the current fundraising program and infrastructure within the first 90 days and recommend changes based on MMA's size and capacity, using peer benchmarks adjusted for scale
Report to the CEO and Board using verified data, and monitor revenue concentration to build a more diversified funding base
Identify and pursue new revenue opportunities, including foundation and government grant prospects, in coordination with program leadership
Develop and execute a marketing and communications strategy that builds public awareness of MMA's mission, programs, and impact
Oversee content and messaging across MMA's website, social media and press/media relations
Ensure consistent branding and voice across all donor-facing and public communications
Partner with program staff to source and share stories that authentically represent participants and families served by MMA
Partner with Program Directors to create marketing campaign strategy, marketing materials and messaging for MMA programs
Set marketing support priorities with the CEO and Program Directors, balancing requests from across MMA programs against Development and Marketing capacity
Develop marketing plans for programs that grow through referrals and direct enrollment, such as Adult Foster Care and TimberNook, defining target audiences, referral sources, positioning, and messaging in partnership with each Program Director
Produce the marketing materials program staff need to generate inquiries and referrals, including: brochures, one-pagers, digital ad creative, landing pages, email sequences, referral-partner materials, and social content
Build and maintain a marketing toolkit and template library so program staff can carry out local outreach without requesting custom materials each time
Build program marketing capability across MMA by coaching Program Directors, senior leaders, and their teams
Coordinate with program-based outreach staff, including the Adult Foster Care outreach role, so messaging, materials, and lead follow-up are aligned
Manage the program marketing budget and external marketing vendors (design, print, digital advertising) in coordination with the CFO
Track which materials and campaigns generate inquiries and referrals, report results to Program Directors and the CEO alongside development metrics, and refine tools accordingly. Program Directors retain ownership of enrollment targets; the Director is accountable for the effectiveness of marketing support
Maintain a consistent visual and messaging identity across program marketing and donor-facing communications, adapted to each audience
Serve as primary staff liaison to the Development Committee: setting agendas, preparing materials, coordinating meetings, and turning committee ideas and input into strategy in light of MMA's priorities, data, and capacity
Partner with the CEO and Board on donor cultivation strategy, including board member engagement in fundraising
Provide regular development updates to the full Board of Directors
Work with the CEO and Board Chair to maintain a written charter defining the roles of the committee, the Board, and staff
Coordinate Board members' community outreach so it aligns with MMA's fundraising and communications strategy
Serve as lead staff organizer for MMA's signature fundraising events, including the annual March (walk/fundraising event) and the Gala
Manage all aspects of event planning and execution: budgeting, vendor and venue management, sponsorship sales, committee coordination, volunteer management, logistics, and post-event evaluation, in coordination with program, business, and facilities staff
Build and staff event host committees, working closely with board members and community volunteers
Ensure events meet or exceed revenue and engagement targets while reflecting MMA's mission and values
Evaluate each event annually on return on investment, including net revenue, cost per dollar raised, attendance trends, and donor or underwriter concentration, and recommend whether to continue, change, or retire it
Review community-hosted and third-party events that request MMA resources against staff capacity and event priorities, and coordinate any commitments with the appropriate staff in advance
Directly supervise and mentor the Manager of Development and Marketing, providing coaching, goal-setting, and performance management
Build organizational capacity in development and marketing functions, including: onboarding future team members as the department grows
Develop the program marketing skills of marketing/development staff, using external resources as appropriate. Foster a collaborative culture that connects development and marketing work to program impact across MMA