Director of Demand Generation

Odaseva•San Francisco, CA

5d•Hybrid

About The Position

Since 2012 Odaseva has helped global enterprises protect and secure their most valuable asset: data. Our platform and tools empower data-driven organizations to combat evolving threats, maintain operational integrity, and comply with data regulations. Our products include Backup and Restore, Archiving, Data Privacy solutions and much more. Weâre a fast-growing scale-up with offices in San Francisco, Paris, Sydney, London, Kuala Lumpur, Singapore, and more. We serve a global customer base including Fortune 500 companies, government organizations, and NGOs, reaching more than 100 million Salesforce users worldwide. At Odaseva, our values, Trust, Service, Commitment, Excellence, Kaizen, and One Team, define the environment we foster for our employees to thrive and succeed. We are looking for a high-impact, strategic, and "player-coach" to oversee Demand Generation to lead our growth engine. This role is designed for a versatile marketing leader who can bridge the gap between creative campaign production and technical execution. You will manage a dedicated Marketing Operations Manager (handling day-to-day HubSpot workflows and lead scoring), but you must be a technical veteran who is not afraid to get your hands dirty. The ideal candidate has a "full-stack" background, capable of architecting complex digital funnels as well as acting as a day-to-day production manager of our creative agency.

Requirements

8â12 years of experience in B2B Demand Generation, with global experience.
Technical Proficiency: You should be comfortable "opening the hood" of HubSpot and Salesforce to guide Marketing Operations, or jump in during high-stakes launches.
The "Hands-On" Mindset: You are a strategic thinker who isn't "above" building a campaign, landing page, or checking a tracking URL to ensure perfection.
Management Experience: Proven ability to manage direct reports (specifically in Marketing Ops) and agency partners to hit deadlines and KPIs.

Nice To Haves

Webflow
Figma
Salesforce Ecosystem

Responsibilities

The "Generalist" Pedigree: Proven track record across multiple disciplines, including Digital Marketing, Content Production, and Campaign Management. You understand how all the "gears" of marketing turn together.
Growth Strategy: Own the annual and quarterly demand generation plan, working closely with our head of field marketing. Develop multi-channel strategies (Search, Social, Display, Email, Events) that account for regional language requirements, cultural nuances, and localized buyer journeys.
Campaign & Content Production: Direct the "production" side of marketing. Work closely with our head of content and outside creative team to produce and localize high-quality assets (videos, webinars, whitepapers) and ensure they are deployed effectively across integrated campaigns.
Operational Leadership: Manage and mentor a Marketing Operations Manager. Oversee the health of the tech stack, ensuring that lead scoring, automated workflows, and attribution modeling in HubSpot/Salesforce.
Sales Alignment: Act as a liaison to Sales leadership and represent Demand globally. Work closely with the Director of Rev Ops and our VP Sales Excellence/BDR leader to ensure our AI BDR is on message and working properly within our marketing funnel.

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