Head of Demand Generation

Rillet • San Francisco, CA

7d • Hybrid

About The Position

Rillet serves finance teams. Our customers are the financial brains of their companies. Our job is to help them run the numbers with impossible speed, accuracy, and insight.
Rillet is an AI-native ERP that can drive a zero-day close. We are different because of our unified source-of-truth data model, hundreds of best-in-class native integrations (Stripe, Ramp, Salesforce, etc), automated & auditable workflows, multi-entity consolidation, and quickly expanding army of specialized AI agents (e.g., accrual, audit, P&L flux, board decks, etc). These earn us a consistently perfect customer satisfaction score. High-growth AI customers like Windsurf, Postscript, and Finch love our ship velocity, because their financial stack needs to scale as quickly as they do.
This huge market is ours to take. We have raised $100M from leading investors (including Sequoia, a16z, Iconiq, Oak HC/FT, and First Round) to help everyone run their numbers at the speed of AI.
As our Head of Demand Generation on the Marketing team, you will own one of Rillet’s most critical growth engines: pipeline. This is a high-impact, high-visibility role for a builder who wants to design the demand function from first principles and scale it into a world-class system.
You will architect and operate the end-to-end demand motion across self-serve, mid-market, and enterprise, translating Rillet’s product strength and category narrative into predictable revenue. You will work in tight partnership with Sales, RevOps, Product Marketing, and Partnerships, and will directly influence how efficiently the company grows.
This role is ideal for someone who blends strategic thinking with hands-on execution, and who is energized by building durable systems, running experiments, and holding a high bar for performance.
We’re looking for teammates who value in-person collaboration and are within commutable distance of our San Francisco (preferred) or NYC offices (or willing to relocate). Team members are required to work in-office Tuesdays and Thursdays, plus one additional flexible in-office day. Certain roles may require additional in-office time based on function.

Requirements

• 8+ years of experience in B2B SaaS demand generation or growth marketing
• Proven track record owning pipeline targets and scaling revenue impact
• Deep understanding of paid acquisition, lifecycle, conversion optimization, and experimentation
• Strong analytical and operational rigor
• Experience partnering closely with Sales and RevOps

Nice To Haves

• Experience in high-growth or category-defining SaaS companies
• Familiarity with product-led or hybrid PLG/Sales motions
• Prior experience building and managing teams
• Background in fintech, ERP, or infrastructure software

Responsibilities

• Own global demand generation strategy and pipeline targets
• Build and scale a multi-channel acquisition engine (paid, organic, lifecycle, web, ABM, experiments)
• Design forecasting, capacity modeling, and performance management for pipeline creation
• Partner with Sales and RevOps on ICP definition, segmentation, routing, and handoff SLAs
• Translate product positioning and category narrative into high-converting campaigns
• Continuously improve funnel conversion across visitor → lead → MQL → SQL → opportunity
• Establish rigorous experimentation, measurement, and optimization frameworks
• Hire, develop, and lead a high-performing demand generation team over time

Benefits

• Competitive Pay & Benefits: Backed by world-class investors, we offer strong salaries plus equity so you share in our success. We've got you covered with top-tier health and dental insurance, premiums partially or fully covered for you, plus 90% coverage for dependents.
• Room to Grow: We're building a team of ambitious, high-performing people who will grow with the company. As Rillet scales, so will your role, responsibilities, and compensation.
• Flexibility That Works: Take the time you need with flexible PTO and 9 company-wide holidays. We value both the flexibility of remote and hybrid work and the creativity and energy that comes from in-person collaboration at our hubs in San Francisco, NYC, and Barcelona.
• Build Real Connections: Great work happens when people connect. Join us for team offsites in incredible locations, our team has bonded everywhere from New York and San Francisco to Toronto, Italy, France, and beyond.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees