Director of Demand Generation

Third Way Health • Los Angeles, CA

5d

About The Position

We are hiring our first Director of Demand Generation to own how Third Way Health shows up in the market and to build a predictable, high-quality inbound growth engine.
This is a hands-on, builder role. You will start as a team of one, rolling up your sleeves to define our positioning and messaging, build our content and campaigns, own our website, events, podcast, and sales and marketing collateral, and create the systems that turn interest into MQLs, SQLs, and pipeline. Over time, you will build and lead a team under you.
Your core KPI is simple and unambiguous: drive high-quality inbound leads and pipeline from our ICP.
You will own our narrative and “right to win” in the market, decide how and where we invest our conference and field marketing budget, launch a flagship Third Way Health customer event, hire and manage writers and creators, ensure our content actually gets distributed, and work closely with Sales, Product, and Leadership to continuously sharpen our story and go-to-market.

Requirements

• senior B2B demand generation leader who has built inbound engines before and owned pipeline numbers, ideally in healthcare or a complex B2B services or SaaS environment
• understand how to market to medical practices and health systems (or can learn new healthcare segments quickly)
• strategic and deeply execution-oriented
• excited to be the first hire
• motivated to build something from zero to one before scaling it to one to many

Benefits

• The opportunity to directly improve the healthcare experience for hundreds of thousands of patients and healthcare teams
• A dynamic, growing organization with ongoing development opportunities
• Competitive compensation
• A multicultural environment with offices in 2 countries
• Competitive Benefits package (incl. Healthcare, vision, and dental insurance)
• Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 251-500 employees