Director of Demand Generation, North America

Hoxhunt•Edina, MN

16d•$190,000 - $210,000•Hybrid

About The Position

As the Director of Demand Generation, North America, you’ll join our growing Marketing team as the owner of demand generation in North America. This role is both strategic and hands-on: you’ll shape the US go-to-market demand approach, execute high-performing demand programs, and ensure that every touchpoint in the US buyer journey drives pipeline growth and revenue. You’ll act as the bridge between Global Growth Marketing, Content, Product Marketing, and our US Sales team, ensuring that messaging, campaigns, field activities, and SDR motions are aligned and consistently delivering high-quality pipeline. You’ll represent the US market internally, bringing strong commercial perspective and helping scale a demand engine built for impact. A demand marketer who deeply understands US B2B buyers and knows how to communicate value in a competitive, revenue-driven market. Someone energized by both strategy and execution, comfortable owning outcomes, not just programs. A strong cross-functional collaborator who works naturally with Sales, SDRs, Growth, Content, and RevOps. A proactive owner who identifies opportunities early, moves fast, and iterates based on results. Someone fluent in pipeline metrics and commercial impact, and confident turning data into action.

Requirements

8+ years in B2B SaaS marketing, with hands-on experience in demand generation, growth marketing, or regional marketing in the US.
Experience leading and developing a North America demand generation team, setting strategy, prioritization, and performance standards while partnering closely with Sales, SDR, and Marketing leadership to drive pipeline outcomes.
Proven experience owning pipeline creation in partnership with Sales teams.
Strong familiarity with LinkedIn Ads, Google Ads, and similar paid demand channels.
Experience running integrated demand programs across paid, content, outbound, and field motions.
Solid understanding of ABM principles (1:1, 1:few, 1:many).
Comfortable working in martech and data tools such as HubSpot, Dreamdata, and similar platforms.
Analytical and outcome-driven: confident with funnel metrics, pipeline reporting, and optimization.
Experience running smaller field or regional events and webinars.
Ability to create light enablement materials (email templates, one-pagers, micro-assets).

Nice To Haves

Have experience running ABM programs using tools like 6sense, Influ2, or similar.
Have experience in cybersecurity, IT, or compliance-focused B2B environments.
Have worked closely with SDR teams using outreach or sales engagement tools.
Have experience collaborating with distributed, international teams.

Responsibilities

Act as the strategic owner of demand generation for the US, translating GTM priorities into high-performing, revenue-focused demand programs.
Evolve US messaging across the website, landing pages, paid campaigns, and sales collateral to resonate with US B2B buyers.
Partner with Global Growth Marketing to plan and optimize US paid demand campaigns (LinkedIn, Google Search, retargeting, content syndication); own targeting, segmentation, and messaging.
Enable SDRs and Sales with relevant campaign context, assets, plays, templates, and messaging to improve conversion and pipeline quality
Plan and deliver light field marketing programs in the US: regional events, partner activations, executive sessions, and webinars as needed.
Own pipeline reporting for the US region, including funnel conversion, pipeline creation, pipeline velocity, and campaign influence.
Collaborate closely with designers and content marketers to brief and adapt assets—without personally owning heavy content production.
Continuously test, measure, and iterate to improve cost per meeting/demo, pipeline created, win-rate influence, and ROI.
Represent the US customer and buyer perspective internally, sharing insights to influence messaging, positioning, and GTM strategy.