Director of Demand Generation

Vapi•San Francisco, CA

About The Position

We’re creating the shift to voice as humanity’s default interface We’re the most configurable platform for deploying voice agents We’ve grown to over 600k developers in two years, adding 2,000+ every day Try talking to Vapi now! Why We’re Hiring This Role: We are entering our next phase of hypergrowth and need a world-class demand generation leader to build a scalable marketing engine. Revenue acceleration, enterprise pipeline creation, and category leadership in voice AI agents require a strategic and data-driven growth function. This role will define and execute the vision for the entire marketing funnel while directly influencing aggressive revenue targets.

Requirements

Bay Area-based with a Bachelor’s degree in Marketing, Business, or a related field.
8+ years of progressive marketing experience with at least 4 years in senior leadership roles.
Proven success in building and scaling demand generation functions with measurable revenue impact in high-growth environments.
Experience marketing to developer platforms, API-first companies, or technical audiences.
Strong executive presence with experience presenting to C-suite and board-level stakeholders.
Skilled in ABX strategies, marketing automation (HubSpot), CRM systems (Salesforce), and funnel analytics.
Deep understanding of digital marketing channels, attribution modeling, and full-funnel optimization.
Experienced in leveraging AI-driven GTM tooling (intent-based targeting, enrichment, automation workflows).
Proven team builder who develops high-performing, performance-oriented marketing teams.

Responsibilities

Audit current funnel performance, pipeline sources, CAC efficiency, and attribution models.
Align with Sales, Product, Customer Success, and executive leadership on revenue targets and ICP prioritization.
Assess current ABX motion, marketing automation stack (HubSpot, Salesforce), and campaign performance.
Identify immediate pipeline acceleration opportunities.
Launch a refined, comprehensive demand generation strategy aligned to revenue expansion goals.
Implement or optimize account-based experience (ABX) programs targeting enterprise accounts.
Build structured marketing dashboards tracking pipeline creation, conversion rates, CAC, ROAS, and LTV.
Begin scaling team structure across digital, content, lifecycle, and events.
Deliver measurable pipeline growth aligned to quarterly revenue targets.
Execute integrated multi-channel campaigns across paid digital, content, webinars, and industry events.
Operationalize AI-driven GTM workflows (intent signals, enrichment, Clay workflows, campaign automation).
Establish marketing as a predictable, data-driven revenue engine.