Director of Demand Generation

Jane

1d•$156,000 - $253,500•Remote

About The Position

Jane is seeking a Director of SMB & Self Serve Demand Generation to own a core part of the company's demand generation efforts. This role will oversee the paid media program, the company website (including SEO and AEO), and lifecycle marketing. The position requires a leader who can balance strategy and execution, with a hands-on approach to working with campaigns, data, and tools, including building AI-assisted workflows. The goal is to build trust in the market and drive real business impact. The role involves leading a team of three channel experts, with potential for team growth, and partnering with the Marketing Analytics & Operations team for measurement and infrastructure. AI is central to this role, influencing how practitioners discover Jane and how demand programs are planned, built, and optimized. Collaboration with the growth product team on onboarding and user flow optimization is also key.

Requirements

A strong track record in demand gen or growth marketing with 5-7 years of experience driving tangible business impact.
Experience managing and scaling multi-million-dollar budgets.
Deeply analytical with expertise in translating numbers into marketing strategy.
Comfortable operating in a constrained, highly data-driven environment.
Deep expertise across marketing analytics, web optimization, lifecycle, and paid acquisition.
Experience using AI tools in day-to-day marketing work and a point of view on AI's impact on search and discovery.
Proven success in high-velocity business models, ideally SMB or consumer (not solely account-based marketing or traditional enterprise SaaS).
Strong collaboration skills with design, development, and product teams.
A track record of hiring and developing high-caliber growth marketing talent.

Responsibilities

Own paid media, including leading the paid media budget and team across channels like paid search, paid social, and direct mail, and making decisions on investment, measurement, and strategy shifts.
Partner with Growth Product on the design and execution of thoughtful tests for onboarding and activation.
Manage the marketing aspects of jane.com, including site strategy, conversion rate, and organic presence (SEO and AEO).
Own lifecycle marketing programs to guide practitioners from initial contact through trial, signup, and expansion.
Implement AI across the demand program for research, creative testing, campaign optimization, and reporting.
Define and build the demand program's measurement framework, including KPIs, attribution, and reporting, in partnership with the Marketing Analytics & Operations team.
Align demand programs with sales and support teams to support revenue outcomes.
Lead, coach, and grow a team of channel experts, and improve planning, testing, and learning processes.