Director of Demand Generation and Growth, Americas

Manhattan Associates • Atlanta, GA

23d • Hybrid

About The Position

We create possibilities that move life and commerce forward Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place. Overview We are seeking a senior marketing leader to drive pipeline growth and revenue impact through integrated, data-driven marketing campaigns across the Americas. Reporting to VP, Field Marketing, Director Demand Generation and Growth, Americas, will own the regional demand generation and ABM strategy, leading high-impact campaigns across digital, field marketing, events, content, and account-based programs. This role is ideal for a modern, forward-thinking marketer who is comfortable operating in an AI-native environment and eager to apply emerging technologies to improve scale, precision, and performance. You will partner closely with Sales, Product Marketing, Revenue Operations, Creative, and Events to accelerate deals, expand existing accounts, and increase market penetration in priority industries. The ideal candidate is a strong people leader and cross-functional partner who combines strategic thinking with operational excellence and is comfortable translating data into clear insights and executive-level recommendations.

Requirements

• 12 to 15 years of B2B marketing experience, preferably in enterprise SaaS or high-growth software companies.
• 7 or more years of experience leading and developing marketing teams.
• Proven success driving revenue-focused demand generation and ABM campaigns.
• Strong analytical skills with the ability to turn data into actionable insights and narratives.
• Experience partnering closely with Sales and senior leadership in a fast-paced, matrixed environment.
• Familiarity with platforms such as Salesforce, Marketo, and Demandbase.
• Comfort operating in modern, AI-enabled marketing environments.

Responsibilities

• Own the Americas integrated marketing strategy aligned to revenue goals, ICPs, and priority accounts.
• Lead account-based and buying-group focused campaigns tied directly to pipeline creation, acceleration, and revenue.
• Design and execute multi-channel campaigns that balance near-term pipeline impact with long-term brand leadership.
• Provide clear creative and messaging direction to internal teams and agencies to deliver differentiated, high-quality programs.
• Define success metrics, measure performance across the funnel, and continuously optimize campaigns.
• Set the strategic framework for regional field marketing and industry events with a focus on ROI.
• Present insights, results, and recommendations to senior leadership.
• Coach and develop team members, fostering a culture of accountability, experimentation, and continuous improvement

Benefits

• Competitive Rewards: Market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.
• Career Growth: Access Global Path, our structured development program with global opportunities, free LinkedIn Learning, and mentorship.
• Inclusive Culture: Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women’s Initiative Network, and MA Mamas.
• Flexibility & Balance: Hybrid work options, flexible policies, and onsite fitness centers to help you recharge.
• Community Impact: Monthly volunteer events and opportunities to make a difference locally and globally.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed