Director of Data Comm

Sonepar

3d • Remote

About The Position

The Director of Datacom Solutions is responsible for establishing Crawford Electric Supply as a leading regional distributor of datacom, structured cabling, and low-voltage products. This role will build the go-to-market team, secure key manufacturer partnerships, develop the inventory and product strategy, and recruit talent across major metros within Crawford’s footprint. The ideal candidate is both a strategic builder and a hands-on operator, comfortable creating a business unit from the ground up while working cross-functionally with branch, sales, and purchasing leadership.

Requirements

• 8+ years of experience in datacom, structured cabling, low voltage, or related electrical/technology distribution
• Proven track record building or scaling a business unit, sales team, or new product line
• Experience working with contractors, integrators, and end users in the datacom/low voltage space
• Strong negotiation skills with manufacturer and vendor partners
• Demonstrated ability to recruit and build sales teams across multiple markets
• Willingness to travel extensively across an 8-state territory

Nice To Haves

• Established relationships with datacom/low voltage manufacturers strongly preferred
• Bachelor’s degree in business, engineering, or related field preferred; equivalent experience considered

Responsibilities

• Recruit, hire, and develop a team of datacom sales associates across major metro markets in Crawford’s 8-state territory
• Establish training programs, sales processes, and performance metrics specific to the datacom business
• Build a scalable organizational structure to support long-term growth of the segment
• Identify, pursue, and secure manufacturer authorizations and distribution agreements with leading datacom/low voltage manufacturers
• Negotiate program terms, rebates, and co-op marketing support
• Serve as the primary relationship owner for key manufacturer partners, representing Crawford at manufacturer events and business reviews
• Design and implement a datacom inventory profile aligned to regional demand, stocking strategy, and working capital goals
• Partner with purchasing and branch operations to determine SKU strategy, min/max levels, and distribution logistics across the territory
• Continuously evaluate product mix against market trends and customer demand
• Develop and execute a go-to-market strategy targeting datacom contractors, low-voltage integrators, and end users
• Build relationships with key contractors, integrators, engineers, and end-user accounts across the territory
• Identify growth markets within the 8-state footprint and prioritize metro-level expansion
• Partner with branch managers and outside sales teams to integrate datacom offerings into existing customer relationships
• Collaborate with marketing on positioning, collateral, and demand-generation programs
• Report on segment performance, pipeline, and strategic initiatives to executive leadership

Benefits

• Healthcare plans
• Dental & vision
• Paid time off
• Paid parental leave
• 401(k) retirement savings with company match
• Professional and personal development programs
• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Director