Director of Customers Convenience Store Channel

Bimbo Bakeries USA•Dallas, TX

8d•$146,900 - $205,700•Hybrid

About The Position

The position will direct a team of sales professionals. To be successful, this position must work cross functionally with all aspects of our business to include Sales, Category Insights/Management, Finance, Operations, Revenue Growth Management, E-Commerce Shopper Marketing and Brand Marketing. Thus, being a General Manager of the overall business. This key leader will collaborate closely with the Senior Director to co-author strategic brand and shopper plans that lead to short- and long-term growth with regular score carding and report outs. The leader will need to develop strong mutually beneficial relationships throughout Bimbo Bakeries USA (BBU) but most importantly with the customer, wiring at all levels within the C-Store, Drugstore, Independent and Value channel.

Requirements

Bachelor’s degree Required.
10 years of CPG Sales, Direct Store Delivery (DSD) Experience, convenience store experience is required
High Proficiency in Excel, PowerPoint, Syndicated Data, Trade Promotion Management.

Nice To Haves

Master’s degree preferred.
experience with Dollar Channel preferred.
Customer Management & Customer Experience are preferred.
Ideally has collaborated with Customer Teams, understanding culture and what is required to become a Trusted Partner.
Proven Track record of Sales Results with a Customer.
Proven Track record of Team Management including Direct & Indirect Reports.

Responsibilities

Primary contact with Customer who partners for success to drive commercial bakery & center store category revenue and profit growth that is mutually beneficial for Customer & BBU.
Co-Authors with Senior Director development of AOP Strategy specific to Customer specific to: Strategies, Tactics, Execution & Expected Results.
Develops Plan with Sales Planning with regular check-ins, updates, and report outs.
Leverages Insights as the foundation for All Decisions - Defines customer and company needs using best in class analytics, orchestrates implementation, and tracks results.
Communicates the “Customer Playbook” to Customer Field Selling Team with expected results and actions.
Works internally with each Business Unit to understand their marketplace priorities and assist them in developing Customer marketplace plans.
Works closely with BBU Marketing Teams on the development of Customer specific brand growth initiatives that provide growth for the company’s core brands as well as Customer sub-commodities.
Manage corporate relationships with Customer that establish the company as the “Trusted Advisor” for all Commercial Bakery and Center Store opportunities.
Leads the Customer Selling Team and provides them the opportunity to be the “General Managers” of their business through empowerment and accountability.
Is innovative in addressing strategic differences to achieve a win/win with the customer. Must demonstrate a passion for continuously learning and applying insight about the customer.
Promotes accountability for the achievement of goals among peers and team members.
Demonstrates a passion for winning in the market and a focus on speed of action.
Cultivates internal and external relationships to ensure collaboration and alignment on key shopper marketing programs.