Director of Customer Marketing & Advocacy
About The Position
We’re shaping a Frontier Marketing organization that learns faster, activates smarter, and drives measurable impact. Our approach blends human creativity with AI-powered insights to fuel bold, culturally inspired creative strategies at scale. We prioritize outcomes over outputs, embrace rapid learning loops, and operate in agile flight formations that unite disciplines across Commercial Brand, Creative, and Customer Marketing. Microsoft has one of the deepest customer bases in technology — organizations of every size, in every industry, doing remarkable things on Azure, Copilot and AI, Security, Microsoft 365, and Dynamics 365. The Director of Customer Marketing & Advocacy will help scale a world-class customer marketing and advocacy practice that brings those customer stories to the center of Microsoft’s brand and commercial marketing. This is a builder’s role focused on a systematic, always-on advocacy program that turns customer success into a strategic asset. You will help refine the operating model, elevate the quality and reach of our customer storytelling, and partner across marketing, sales, and customer success to make customer voice a defining part of how the market experiences Microsoft. We are looking for someone who is as process-driven as they are creative — someone who can stand up a rigorous, repeatable recruitment and activation engine and, in the same breath, recognize and shape the stories that move audiences. You will partner especially closely with sales and product marketing to identify customers and activate them at the brand level and across moments. You are customer obsessed and you identify opportunities to marry the innovation of our customers with the way Microsoft enables them to do so. This role will play a key position in supporting the Sr. Director of Customer Marketing & Advocacy as the single accountable owner of the customer storytelling arc, connective piece across workstreams, so that high-value moments are sourced deliberately, tracked in one place and distributed through a proactive, systematic engine. At Microsoft, our mission to empower every person and every organization on the planet to achieve more guides how we partner with customers to deliver trusted, impactful solutions. With a growth‑mindset culture, we innovate responsibly and measure success by shared progress, people, teams, and customers. Join us to do meaningful work that changes the world and helps shape what’s next for everyone.
Requirements
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
- Experience activating customers across marketing touchpoints and campaigns – both large scale and targeted.
- Demonstrated use of AI tools to scale content creation and advocacy operations.
- Experience operating in a large, global, matrixed organization.
- 8+ years of marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, or customer-evidence roles.
- Demonstrated track record of producing compelling customer stories across formats (written, video, and stage), with published examples you can share.
- Proven ability to influence and align cross-functionally across sales, product marketing, brand, and communications without direct authority.
- Direct experience working with sales and field teams to source and activate deal-win customer stories, including formalizing how the field feeds the storytelling pipeline.
- Experience standing up sustained social amplification programs (e.g., executive and employee advocacy on LinkedIn) and translating customer wins into business-value and ROI narratives.
- Excellent writing, editorial, storytelling, and executive communication skills.
- A balance of operational rigor and creativity where you build durable processes and bring a strong creative point of view.
Responsibilities
- Help modernize and run a customer advocacy program, with clear intake, prioritization, governance, and routing.
- Partner with sales, product marketing, communications, and account teams to identify high-value customer moments early and maintain a strong pipeline of stories.
- Maintain a coordinated view of customer engagements, owners, status, and planned activations.
- Support production teams and develop compelling, business-value-led case studies, videos, proof points, executive stories, and reference assets that can be reused across channels.
- Work with brand, campaign, events, communications, executives, and field teams to bring customer stories into high-visibility moments and sustained social amplification.
- Align stakeholders and partners on priorities, engagement guardrails, and next actions; surface overlaps and dependencies to keep work moving.
- Track investments, production, utilization, reach, and business impact; share regular reporting and use insights to improve the program.
- Coordinate with agencies and production partners to deliver consistent, high-quality work on time and within approved budgets.
Benefits
- Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
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What This Job Offers
Job Type
Full-time
Career Level
Director
