Director of Customer Long-term Success and Loyalty - Acton, MA / San Diego, CA (Hybrid)

Insulet Corporation•San Diego, MA

4d•Hybrid

About The Position

This is a unique opportunity to build and lead a critical function focused on customer loyalty, retention, and long-term success for one of the most innovative companies in diabetes technology. As Director of Customer Long-term Success and Loyalty, you will shape how thousands of Omnipod users experience and engage with our products beyond onboarding, creating meaningful programs that improve outcomes, strengthen customer relationships, and drive measurable business impact. You will work at the intersection of customer experience, data analytics, digital engagement, and commercial strategy, partnering with leaders across Marketing, Customer Care, Clinical, Digital, Data Science, and Technology to design the future of customer engagement. This role is ideal for a strategic builder who thrives in ambiguity, enjoys solving complex problems, and is passionate about creating experiences that help customers feel supported, confident, and successful throughout their diabetes journey. Reporting to the Sr. Director of Customer Success within the Commercial organization, the Director of Customer Long-term Success and Loyalty is a strategic, customer-obsessed leader responsible for ensuring customers achieve and understand the value of our products and services. This critical role will collaborate with partners across the organization to design and deliver a frictionless customer journey while leading cross‑functional initiatives that directly address customer pain points, drive customer engagement and support long-term retention by identifying, understanding and reducing drop-offs within the customer journey. You will own the “ongoing experience” portion of the customer journey – creating programs that celebrate milestones, highlight progress, and drive customer behaviors that improve outcomes and keep customers motivated and confident in using our products. You will also combine strong analytical skills, structured problem-solving, operational leadership, and a deep understanding of customer needs to drive measurable improvements in customer loyalty and satisfaction. In addition, you will help shape the development of a customer data platform (CDP) which will enable customer engagement based on behaviors, events and outcomes in an effort to make customers feel supported in their journey with Omnipod. This effort will be a foundational build requiring the development of policies, procedures, use cases and measurement plans in conjunction with partners across our technology, digital, data sciences, customer care and marketing teams and will be the future for how we communicate both proactively and reactively with our customers. This is a high-impact role ideal for a builder who can balance strategy with execution. The role blends customer empathy, data-driven decision making, and cross-functional collaboration/execution to ensure customers feel supported and valued.

Requirements

Bachelor's degree (Preferred field of study in Business, Marketing, Healthcare Administration, Engineering)
15 years of experience in Customer Success, Customer Onboarding, Program Management, Marketing, Product Management, or related disciplines.
Demonstrated success designing, implementing, and optimizing customer onboarding, customer success, or customer experience programs.
Strong analytical and business acumen with the ability to turn insights into action.
Proven ability to drive measurable outcomes, including improvements in customer activation, engagement, retention, and time-to-value.
Experience building alignment and collaboration across multiple functions and teams.
Passion for continuous improvement and operational excellence.
Experience leading teams directly or indirectly, with the ability to mentor and develop talent.

Nice To Haves

Master's degree (MBA or related advanced degree).
Experience within medical devices, healthcare technology, diabetes care, or other highly regulated industries.
Experience managing and developing high-performing teams.
Experience leading lifecycle programs that improve customer activation, engagement, retention, and customer journey optimization.

Responsibilities

Lead the strategy to improve the journey for existing customers ensuring it is intuitive, frictionless, and supportive while reducing usage gaps and churn in order to improve customer outcomes.
Develop playbooks, success plans, digital education pathways, and engagement programs tailored to existing customer segments to build loyalty.
Establish clear definitions of customer milestones, activation metrics, and customer “value” thresholds.
Monitor customer engagement and activation performance, drop-off points, time-to-value, and attrition metrics.
Conduct root-cause analyses to understand customer friction, unmet needs, and operational inefficiencies.
Use data and experimentation to design and refine existing programs, workflows, and product experiences while also building new programs and capabilities.
Measure and communicate the impact of implemented improvements, ensuring continuous optimization.
Partner closely with UX, Digital, Analytics, Data Science, Customer Care, Consumer Marketing, Clinical Product Support and others to ensure alignment across the customer journey.
Influence stakeholders at multiple levels to prioritize loyalty improvements and customer-centric initiatives.
Advocate for customer needs and communicate insights to shape product roadmaps and service models.
Translate customer progress and clinical outcomes into compelling narratives
Ensure customers feel supported, informed, and confident throughout their journey.
Develop scalable approaches—digital, self-guided, and human-assisted—to reach customers with the right guidance at the right time in easy to digest ways.
In partnership with our Consumer Marketing team and others, create milestone-based experiences and programs that highlight customers progress and opportunities to be even more successful on product
Partner with Voice of the Customer team to build/improve mechanisms to collect customer feedback on customer experience and translate insights into action.
Leverage NPS insights to design and implement targeted initiatives to move detractors to passives, and passives to promoters.
Ensure customer communications help customers internalize the value of Omnipod in their diabetes management