Director of Customer Advocacy, North America

Workday•Pleasanton, CA

7d•$164,600 - $292,400•Hybrid

About The Position

The Workday Customer Advocacy team is a dynamic and fast-paced team within the Communications function, focused on transforming our most valued customers into powerful, influential advocates to help drive our business forward. We strive to deliver impactful customer stories that enhance Workday's reputation, amplify thought leadership, influence ACV and support overall business objectives. We are seeking a solutions-focused Director of Customer Advocacy for North America, recognized for their commercial savviness and straight-talking transparency. This pivotal role requires a leader who can successfully combine strong & emotional customer story telling prowess with experience in accelerating pipeline, ensuring the customer voice is leveraged to drive the business forward. Success hinges on incredible stakeholder relations skills, ensuring seamless, results-driven alignment across sales, marketing, and executive teams to maximize the influence of customer stories. Furthermore, the Director must be an adept team leader, skilled at inspiring, managing, and mentoring a high-performing team to execute advocacy programs that deliver powerful and quantifiable business outcomes across the region.

Requirements

15+ years of professional experience in customer marketing and communications in enterprise technology or SaaS
12+ years of development and execution with customer advocacy strategies.
12+ years of experience with the development and execution of successful customer reference programs.
12+ years of people leadership experience along with building strong, productive, high-performing teams.
Possesses executive presence and has the ability to advise senior leadership.
Bachelor's degree in journalism, communications, or a related field.

Nice To Haves

Project management and organizational skills
Storytelling instincts, writing/ editing skills, and editorial judgment
Experience with generative AI in content and idea generation
Passion for the future of work, technology and leadership

Responsibilities

Directly quantify and drive the contribution of customer advocacy to sales velocity, pipeline acceleration, and Annual Contract Value (ACV) closure, ensuring advocacy activities are aligned to business priorities.
Partner closely with Sales and Pre-Sales to identify strategic solution wins, translating complex customer implementations into compelling, easy-to-digest narratives that validate core product differentiation.
Embed the voice of the customer as a key, measurable component of all major initiatives and marketing campaigns in the region.
Maintain straight-talking, results-oriented relationships with senior leaders across Sales, Marketing, and Product teams, serving as the trusted source for customer success and reference viability.
Lead the proactive identification and securing of critical customer advocates that align with both North American regional goals and broader global priorities.
Lead the development and maintenance of deep, long-term executive partnerships that deliver powerful, continuous advocacy and mutual value.
Lead, mentor, and inspire the North America Advocacy team, fostering a culture focused on quantifiable outcomes and efficiency.
Oversee the development and execution of the regional customer reference program, ensuring consistent quality, diversity of advocates, and the timely creation of high-impact assets (e.g., video, detailed case studies) that align with market priorities.