Director Of Creative Services

Tweezerman International•Port Washington, NY

17h•Hybrid

About The Position

This position leads the strategic vision, development, and execution of all global creative for the Tweezerman brand. This role ensures a cohesive and elevated brand expression across all consumer touchpoints, driving innovation, consistency, and excellence in design across packaging, digital, retail, and promotional channels.

Requirements

10+ years of Graphic Design & Merchandising experience
Bachelor’s Degree in Fine Arts or Graphic Design
Expert knowledge of Creative Suite software applications, specifically: InDesign, Illustrator & Photoshop
Working knowledge of printing processes
Proven ability to multi-task in a fast-paced environment with multiple projects and meet deadlines
Keen attention to detail and troubleshooting skills
Must be a team player; good at problem solving and completing tasks
Excellent verbal and written communications skills
Creative thinker with a keen eye for beauty and a passion for developing the aesthetics of the TWE brand

Responsibilities

Define and uphold global brand design standards, ensuring consistent and compelling visual identity across all channels.
Strategize content needs that align with overall market objectives and international market needs.
Oversee development and delivery of all creative assets—from concept through production, including product, packaging, merchandising, campaigns, digital assets and sales materials.
Generate online advertising campaigns that could be transferred to traditional media if needed including strategy and execution of streaming TV campaigns.
Keeps track of the status of all creative projects and complete the project on or before the set deadline.
Supervise and facilitate the team of vendor partners; generate multiple concepts for a campaign or project.
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention across all our online channels.
Partner with Brand, Product Development, Online Retail, and PR to bring innovative products and programs to market aligned with business objectives.
Lead creative development of retail environments, point-of-sale displays, and promotional programs to drive brand visibility and commercial performance.
Lead and develop the creative team while managing workflows, external partners, and timelines to ensure high-quality, on-time delivery.
Monitor and manage team workload, resources, and productivity.