Director of Content Design

Etsy • Brooklyn, NY

7d • Hybrid

About The Position

As Director of Content Design, you'll define and drive the content design strategy for Etsy's entire product ecosystem: setting the vision for content quality, leading high-impact and highly complex work across our buyer and seller experiences, and elevating the quality and maturity of content design as a practice at Etsy. In this role, you will define the vision and build the practice that shapes how content functions across Etsy, including content standards and patterns, voice and tone guidelines, naming, and accessible, human-centered content. You will partner deeply with Brand, Legal, Product Design, and Design Systems to drive a cohesive content voice and style that is clear, consistent, and unmistakably Etsy. You will lead a team of content designers working directly with systems and product teams to embed content quality into the product experience at every level. This is a full-time position reporting to the Director of Product Design, UX Foundations. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy's Brooklyn Office Hub may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies.

Requirements

• 12+ years in content design, UX writing, or content strategy, with a significant tenure in a leadership role where you have successfully managed and mentored content designers and senior ICs.
• A track record of building and scaling content design practices: content systems, voice and tone frameworks, and guidelines that other teams actually adopt and use.
• Demonstrated experience as an embedded partner on product teams, shipping high-quality content in complex, high-traffic consumer products.
• Strong history of building cross-functional partnerships with Product, Engineering, Design, Brand, and Legal to make content a first-class part of how products are designed and shipped.
• A portfolio that shows range across systems-level thinking and specific product decisions, at different levels of scope and ambiguity.
• The ability to hire, develop, and retain strong content designers, and to make the case for the work to audiences who don't share your background.

Nice To Haves

• Experience on buyer/seller marketplaces or two-sided consumer platforms is a strong plus.

Responsibilities

• Define the bar for content quality across Etsy's buyer and seller surfaces.
• Own the content design system: voice, patterns, guidance, and the tooling that lets quality scale beyond your immediate team.
• Lead and develop a team of content designers embedded across product verticals. Build the conditions for strong independent work, shared craft standards, and a clear operating model for how work gets scoped, prioritized, and decided across teams.
• Drive the content strategy for Etsy's horizontal design systems, ensuring content patterns are first-class components in how we build at scale. Partner with UX Foundations leadership to shape how content design integrates into the design system and broader platform work.
• Show up as a senior design partner to the product verticals working on Etsy's most complex buyer and seller experiences. Know when to lead, when to coach a team member through it, and when to escalate a content risk.
• Represent content design in product planning, surface quality issues early, and help partners understand what it takes to ship content that holds the bar. Apply clear judgment to make tradeoffs, unblock decisions, and empower ICs to move through ambiguity without escalating everything up.
• Hire and develop exceptional talent. Coach designers across levels, identify growth opportunities, and build a culture where healthy feedback and craft are built into everyday practice.

Benefits

• equity package
• annual performance bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed