The Hollywood Reporter: Director of Consumer Sales

Penske MediaLos Angeles, CA
$140,000 - $150,000Hybrid

About The Position

The Hollywood Reporter, a legacy media brand with 95 years of experience, is seeking a passionate and results-driven Director of Sales to expand its reach and impact. This role involves working closely with the SVP of Sales & Brand Strategy and is available in NYC or LA offices. The position focuses on growing digital advertising, social media, and events revenue. The company values in-person collaboration, with employees working onsite 4 days a week and 1 day remotely.

Requirements

  • 5+ years of relevant sales, advertising, marketing experience
  • Digital-first sales experience with proven ability to close at a high rate
  • Must have existing relationships with senior clients at both brand and agency in key verticals in New York City or Chicago such as Auto, Spirits, CPG, Retail, Fintech/Finance
  • Proven expertise in developing new senior-level direct client and agency relationships
  • High aptitude for creating big ideas and driving partnerships across all platforms
  • Proven ability to develop, break, and grow business
  • Ability to work with all stakeholders, including brand clients, agency, social, creative, and PR teams
  • Experienced in providing a consultative and solution-based approach
  • Ability to grow business and develop new revenue and product opportunities
  • Excel in a collaborative environment
  • Have excellent written and verbal communication skills; strong negotiation and presentation skills are a must
  • Must be flexible and move with a high sense of urgency when opportunities strike

Nice To Haves

  • Publisher background is preferred but not required

Responsibilities

  • Lead, develop, and execute innovative sales strategies to achieve revenue goals across digital advertising, social media, and branded events.
  • Build, manage, and strengthen relationships with senior-level clients, ad agencies, and PR firms to deliver outstanding results.
  • Identify and secure new business opportunities through a proven ability to source, pitch, and close deals.
  • Develop customized solutions for clients, leveraging creativity and cross-functional collaboration to address their unique objectives.
  • Prioritize in-person meetings and client entertainment to build relationships.
  • Actively monitor and analyze sales performance, aligning efforts with company goals and consistently driving growth.
  • Collaborate with marketing, creative, and production teams to ensure seamless delivery of products and services to clients.
  • Stay ahead of industry trends, bringing innovative ideas and insights to both internal teams and external partners.
  • Represent the brand at key industry events, conferences, and networking.

Benefits

  • 401(k) eligibility and Employer match
  • Paid time off benefits
  • PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for the employee and their family
  • Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
  • Employee Assistance Program
  • Life Insurance
  • Short & Long Term Disability
  • Paid Parental Leave
  • Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials
  • Flexible Vacation Policy
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