Director of Consumer Engineering

Sequencing•United States ,

16h

About The Position

Sequencing is hiring a Director of Consumer Engineering to lead the team responsible for every customer-facing experience across the platform, including onboarding, checkout, subscriptions, logged-in experiences, growth surfaces, AI-powered user experiences, and core consumer product flows. You report to the Head of Engineering and work directly with engineers, product leaders, designers, and growth teams to ship high-quality consumer experiences at startup speed. You play a critical role in scaling the Consumer Engineering organization and advancing the company’s AI-native product strategy so more people can turn their DNA and genome into clear, personalized health insights. This is a highly hands-on engineering leadership role for someone who leads from the front, thrives in fast-moving environments, and is willing to get into the details to solve difficult product and engineering problems.

Requirements

10 plus years of software engineering experience, including 5+ years in engineering leadership and 2 plus years managing managers and or multiple engineering teams.
Significant experience building and scaling consumer technology, ecommerce, subscription, software as a service, financial technology, health technology, or AI-native products at rapidly growing startups or growth-stage companies.
Strong hands-on technical background with modern web application architectures and consumer-scale systems.
Technically fluent in React, TypeScript, Node.js, APIs, cloud-native systems, and modern engineering workflows.
Meaningful experience building, integrating, managing, or scaling AI-powered products, AI-assisted workflows, large language model systems, personalization systems, recommendation systems, or AI-native user experiences.
Strong understanding of modern AI engineering tooling and workflows, including AI-assisted development environments and engineering productivity systems.
Comfortable operating in highly ambiguous, rapidly evolving startup environments where leaders are expected to proactively solve problems rather than manage from a distance.
Proven ability to improve engineering delivery predictability, execution quality, sprint accuracy, operational discipline, and organizational accountability.
Experience directly coaching and developing Engineering Managers and senior engineers, including teams operating across both modern and legacy systems while guiding safe, staged migrations and infrastructure evolution.
Strong product and customer instinct with the ability to balance engineering quality, product velocity, experimentation, and business outcomes.

Nice To Haves

Experience scaling engineering organizations and building strong engineering culture in high-growth environments
Experience in healthcare, consumer healthtech, genomics, AI-driven products, or highly regulated consumer platforms.

Responsibilities

Own end-to-end engineering delivery, quality, and reliability for all customer-facing products and experiences across the Sequencing.com platform.
Lead the evolution of AI-powered consumer experiences, including personalization, intelligent workflows, conversational interfaces, AI-assisted onboarding, genomic insights delivery, and future AI-native product capabilities.
Establish and enforce a high engineering quality bar across mission-critical customer flows including checkout, subscriptions, authentication, account management, and logged-in user experiences.
Build a highly predictable delivery organization by improving planning, estimation, execution, prioritization, and operational accountability across the Consumer Engineering team.
Work directly alongside engineers, Product, Design, Growth, QA, and Bioinformatics teams to rapidly solve product, technical, and operational challenges.
Lead and develop Engineering Managers and engineers while maintaining strong hands-on involvement in architecture discussions, technical direction, product decisions, delivery execution, and incident resolution.
Drive the company’s AI engineering adoption strategy, including effective use of AI-assisted development tools, AI-native workflows, engineering productivity systems, and modern software development practices.
Partner closely with Product and Growth teams to improve experimentation velocity, conversion optimization, retention systems, onboarding experiences, and lifecycle engagement.
Collaborate with Platform Engineering on infrastructure modernization, system scalability, API architecture, and migration planning while ensuring customer-facing systems remain highly stable and performant.
Build organizational systems that provide leadership with clear visibility into engineering progress, delivery risks, roadmap execution, staffing needs, and operational health.
Grow and scale the Consumer Engineering organization through hiring, mentorship, organizational design, performance management, and engineering culture development.
Improve engineering velocity while reducing production risk, technical debt, and rework across customer-facing systems.
Help shape the long-term consumer product and AI platform strategy for the company.