Director of Consumer Insights, Home & Outdoor

Texas L P•New York, NY

22h•Hybrid

About The Position

Join our Marketing Team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell , PUR , Braun , Vicks , Hot Tools, Drybar , Curlsmith , Revlon , and Olive & June . Together, we build innovative and useful products that elevate people's lives everywhere, every day. Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! The Director, Global Consumer Insights, is a trusted advisor and business partner to brand marketing teams. They are responsible for leading an insights team and developing the best global practices related to brand foundations, consumer journeys, communication benchmarking, brand health tracking and marketing excellence training. They will lead a team of insights professionals responsible for designing and executing primary research in conjunction with external partners, synthesizing and reporting key research findings, and making recommendations to support business strategies and decision making that drive brand growth. This role will embed itself deeply within Home & Outdoor brands (OXO, Osprey, and Hydro Flask) in order to understand stakeholder research needs – including become a category and consumer ‘expert’ across these brands. Additionally, the Director will be responsible for learning and continuing existing insights initiatives, vendor partnerships, and processes – while simultaneously looking for opportunities to improve process and ramp up the execution of insights. The Director will work closely with the Senior Director, Enterprise & Global Consumer Insights to ensure that H&O division specific insight initiatives ladder up to the overall Helen of Troy strategy, as well as to foster a collaborative culture of cross-learning. Works to ensure consumers are at the heart of everything we do. Helps infuse consumer-obsessed culture and champion the external view across our businesses. Works with brand marketing and cross-functional partners to create a learning / research plan that identifies and addresses key knowledge gaps and business opportunities. Helps ensure the research plan and budget align to key priorities across brand strategy, innovation, and communications. Assists in developing, executing, and delivering custom research studies (qualitative and quantitative). Specifically, this individual helps develop research objectives, design research, select research partners, analyze results, make recommendations, and present results -- on time, cost effective and with high quality. Helps ensure insights are woven throughout brand strategy, creative development, experience activation and innovation initiatives. Assists in developing a comprehensive understanding of the business environment including competitive brands and products, macroeconomic, social, and demographic factors, and trends. Contributes to monitoring of brand health and performance. Connects the dots across multiple sources of data and information to generate insight and make meaningful recommendations that drive competitive advantage and growth. Collaborates with analytics team on measurement findings and indicated actions.

Requirements

Bachelor's Degree
10+ years of professional experience with relevant consumer insight background
Authorized to work in the United States on a full-time basis
Strong passion and empathy for consumers.
Strategic and analytical thinking.
Bias for action, driving strategic outcomes through influence, collaboration & organizational savviness.
Experienced multiple types of projects, including positioning, brand architecture, creative / messaging development and evaluation, innovation ideation, development, and evaluation, claims testing, segmentation, omni-channel consumer journey’s, path to purchase, brand health tracking, etc.

Nice To Haves

Vendor-side and Moderation experience
Experience in CPG and durable goods
MBA
Outdoor industry/category

Responsibilities

Leading an insights team and developing global best practices for brand foundations, consumer journeys, communication benchmarking, brand health tracking, and marketing excellence training.
Designing and executing primary research with external partners.
Synthesizing and reporting key research findings.
Making recommendations to support business strategies and decision-making for brand growth.
Becoming a category and consumer expert for Home & Outdoor brands (OXO, Osprey, and Hydro Flask).
Improving insights processes and execution.
Ensuring division-specific insight initiatives align with the overall Helen of Troy strategy.
Fostering a collaborative culture of cross-learning.
Infusing a consumer-obsessed culture and championing the external view.
Creating a learning/research plan with brand marketing and cross-functional partners to address knowledge gaps and business opportunities.
Ensuring the research plan and budget align with brand strategy, innovation, and communications priorities.
Developing, executing, and delivering custom research studies (qualitative and quantitative).
Developing research objectives, designing research, selecting research partners, analyzing results, making recommendations, and presenting results.
Ensuring insights are integrated into brand strategy, creative development, experience activation, and innovation initiatives.
Developing a comprehensive understanding of the business environment, including competitors, macroeconomic factors, social and demographic trends.
Monitoring brand health and performance.
Generating insights and recommendations by connecting data from multiple sources.
Collaborating with the analytics team on measurement findings and actions.