Consumer Insights Analyst

Reckitt•Toronto, ON

About The Position

We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene, and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organization, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship, and innovation pipeline in close partnership with R&D, leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive. As a member of the Insights & Analytics team, the Consumer Insights Analyst enables data-driven decision making by managing consumer research programs, producing business performance scorecards, and delivering actionable insights. This role requires strong market research expertise and proficiency in SPSS to analyze complex datasets, execute tracking studies, and support strategic planning across multiple business channels.

Requirements

Bachelor’s degree in Market Research, Statistics, Social Sciences, Business Analytics, or related field.
2–5 years of hands-on market research experience with emphasis on quantitative methods (survey design, sampling, weighting, reporting).
Advanced proficiency in SPSS for data management and statistical analysis.
Strong analytical and storytelling skills; ability to communicate insights clearly to diverse audiences.
Excellent attention to detail and ability to manage multiple priorities.
Experience with data visualization tools (e.g., Power BI, Tableau).
Familiarity with digital analytics and CRM tools (e.g., Google Analytics, SalesForce).
Experience managing external research vendors and ensuring quality deliverables.

Nice To Haves

Must have strong survey design skills

Responsibilities

Oversee the administration and project management of ongoing consumer tracking studies, ensuring timelines, supplier coordination, and quality control.
Develop SPSS syntax for ad hoc analyses, including statistical testing and data manipulation to support custom reporting and insights.
Support the production of monthly and quarterly business performance scorecards, integrating consumer and digital data, and provide clear commentary on performance drivers and trends.
Deliver standardized digital marketing reports and partner with stakeholders to interpret results and recommend optimizations.
Conduct deep-dive analyses on consumer datasets to uncover trends, behaviors, and actionable insights that inform marketing and business strategies.
Translate complex data into clear narratives and recommendations for technical and non-technical audiences.
Identify opportunities to improve research processes and reduce turnaround times through automation, templates, and data visualization tools.