Senior Consumer Insights Analyst - Ninja

SharkNinja•Needham, MA

5d•$74,100 - $110,000•Hybrid

About The Position

SharkNinja is a global product design and technology company seeking an exceptional Sr Consumer Insights Analyst to join their high-performance team. This role is critical in ensuring the consumer's voice is at the center of every decision and will be the driving force behind innovations that shape the future of the industry. The analyst will work on products that revolutionize households and grow in a culture of high performance and innovation. Insights will directly shape the future of products, ensuring the consumer always comes first. The role requires confidence, influence at the highest levels, and making a difference every single day.

Requirements

Bachelor's degree in Marketing, Psychology, Consumer Behavior, or a relevant quantitative field.
4–7 years of consumer research experience; CPG or consumer electronics industry experience preferred.
Proven expertise across core methodologies including Concept Testing, TURF, Pricing Sensitivity, Packaging Evaluation, and Segmentation.
Hands-on experience moderating focus groups and conducting one-on-one interviews.
Familiarity with IHUTs and in-home or in-store research environments.
Experience managing research vendors and agency partners.
Willingness to be in-office 3 days per week to foster collaboration and cross-functional impact

Nice To Haves

Methodological Depth: Strong command of qual and quant methods, with the judgment to match the right approach to the business question.
Insight Synthesis: Ability to move beyond data reporting, connecting findings across sources into a clear, compelling point of view.
Strategic Orientation: Thinks beyond the ask; proactively identifies what the business needs to know, not just what was requested.
Early-Stage Instinct: Comfortable operating in ambiguity, with experience shaping product direction in early development phases.
Communication Clarity: Presents insights with confidence and concision to cross-functional partners and senior stakeholders.
Executional Rigor: Manages timelines, vendors, and deliverables end-to-end without dropping quality.
Adaptability: Thrives in a fast-paced environment where priorities shift and resourcefulness is a competitive advantage.

Responsibilities

Serve as a consumer insights lead within cross-functional teams, connecting consumer and market intelligence to product development priorities and go-to-market strategy.
Own the full research lifecycle; from designing discussion guides and surveys to moderating sessions, analyzing data, and delivering clear, actionable findings within budget.
Surface latent needs and unmet pain points, translating consumer feedback into specific innovation and product improvement recommendations.
Define the right methodology for each research challenge, selecting and managing external partners to deliver high-quality, efficient execution.
Synthesize quantitative and qualitative inputs into strategic narratives that advance decision-making across product and marketing teams.
Operate with a high degree of autonomy, managing multiple workstreams simultaneously and delivering with minimal direction.