Director of Communications

Rayonier•Atlanta, GA

1d•Hybrid

About The Position

We are seeking a dynamic Director of Communications to lead the development and execution of our enterprise-wide communications strategy. In this leadership role, you will champion our core business objectives, strengthen corporate reputation, and advance stakeholder trust. Overseeing internal and external communications, media relations, crisis management, and stakeholder engagement, you will ensure our messaging aligns tightly with our business priorities, corporate values, and strategic vision. As a direct report to the Senior Vice President, Chief Sustainability Officer, you will set the communication agenda, amplify our narrative as a leading land resources REIT, and build an inspired connection across our entire organizational footprint. We are seeking a communications professional ready to lead our corporate narrative, manage our brand, and leverage their creativity to drive enterprise value. In this role, you will operate across five critical pillars: Strategic Storyteller: Look across our vast land assets, sustainability achievements, and corporate milestones to craft compelling, high-impact narratives. Executive Advisor: Function as a trusted counselor who brings confidence and acumen to advise senior leadership on messaging, reputation management, and public sentiment. Media & Brand Advisor: Navigate the media landscape with ease, managing press inquiries and cultivating trusted relationships with journalists, industry associations, and partners. Internal Communication Leader: Build internal channels and content that engage, inform, and inspire our diverse, geographically distributed workforce. Creative Producer: Direct high-level creative assets seamlessly, from website re-designs and newsletter overhauls to on-site photo shoots and video productions.

Requirements

Bachelor’s degree in communications, public relations, marketing, business, or related field
Minimum of ten (10) years of progressive communications or related business and marketing experience, with at least five (5) years in a leadership role
Strong preference for experience in natural resources, forestry, or related industries.
Experience building and managing communication strategies across diverse, distributed workforces
Hands-on experience overseeing website and newsletter designs, professional photo shoots, video production, and media and public relations.
Exceptional writing, editing, and corporate storytelling abilities
Strong public speaking and interpersonal skills.
Strong strategic thinking and executive advisory skills.
Demonstrated a strong comfort level managing multiple projects and navigating deadlines.

Responsibilities

Develop and implement comprehensive corporate communication strategies aligned with overarching business goals and sustainability priorities.
Provide critical guidance to executive leadership on messaging, crisis issues management, and reputation strategy.
Position the company as a leading land resources REIT by highlighting corporate responsibility and climate initiatives to educate key stakeholders.
Partner cross-functionally across the organization to develop communications strategies that support a wide range of business and departmental objectives.
Lead media relations, handle press inquiries, and oversee proactive reputation management.
Supervise the creation of high-quality press releases, official comments, corporate fact sheets, and external communications.
Cultivate strategic relationships with journalists and industry associations while monitoring media coverage to respond decisively to emerging public issues.
Design and lead an internal communications strategy tailored to engage, inform, and inspire a diverse, geographically distributed workforce.
Support leadership communications by managing town halls and crafting executive messaging.
Establish and refine channels, tools, and content that foster ongoing education, two-way communication, and meaningful employee feedback to cultivate a transparent and connected culture.
Maintain and evolve the corporate brand identity and foundational messaging architecture.
Oversee the company's entire digital presence, managing the corporate website, social media channels, and internal digital communication platforms.
Drive compelling corporate storytelling initiatives through these channels to highlight the company's mission, values, achievements, and real-world impact.
Lead and mentor a communications team as a people manager, ensuring they are viewed as a highly capable and trusted resource across all business units and functions.
Manage the department's operational budget and direct vendor and external agency relationships.
Foster a high-performing, collaborative environment.