Director of Communications

Waabi

3d

About The Position

Waabi is seeking a Director of Communications to build and run its earned media and executive communications function. The role will shape how logistics, technology, and business audiences understand Waabi and its Physical AI technology, while positioning the company accurately against relevant peers. The Director will work closely with the Director of Marketing, IR, the Head of People, and the CEO’s Chief of Staff, and will manage the communications agency’s day-to-day work. As the company grows, the role may develop into building and leading a communications team.

The position owns media relationships and coverage, executive communications and thought leadership, communications guardrails, and internal communications strategy. Success in the first 6–12 months includes establishing consistent messaging across press, blog, and executive communications; securing a growing cadence of accurate, positive media placements; strengthening leadership’s external voice; and improving the agency’s output quality or placement rate.

The US hourly range is listed as $165,000–$255,000 USD. The company also provides equity incentive awards and an annual performance bonus. Waabi describes itself as an equal opportunity employer committed to an inclusive and accessible workplace, and may use AI tools to support parts of its hiring process; final hiring decisions are made by humans.

Requirements

• 10+ years of experience in communications, PR, or media relations.
• A track record of securing coverage in technology, business, or industrial/logistics trade press.
• Ability to translate deep technical or scientific work into compelling, accurate stories for trade and mainstream business media.
• Experience managing an external communications or PR agency, including briefing, reviewing work, and holding it accountable for performance.
• Experience supporting executive communications, such as speeches, talking points, bylines, or media training.
• Excellent writing skills and ability to shape thought leadership and blog content in partnership with product marketing.
• Strong message discipline and comfort maintaining clearance guardrails on claims, terminology, and proof points as a company’s public narrative evolves.
• Comfort working hands-on in a small team, with the expectation of building toward leading a team over time.
• Open-minded, collaborative approach and willingness to help others.
• Passion for self-driving technologies, solving difficult problems, and creating innovative solutions.

Nice To Haves

• Experience communicating for a deep-tech, AI, or robotics company transitioning to commercial scale, especially where the story needs to be repositioned against a specific peer set.
• Existing relationships with reporters covering logistics, supply chain, transportation technology, or AI.
• Experience with a company navigating a narrative shift, such as moving from a narrower category into a broader one.
• Experience in autonomous vehicles, robotics, or Physical AI.
• Experience building a communications function or team from the ground up.

Responsibilities

• Own relationships with reporters and editors across logistics, technology, and business media; pitch, place, and manage stories about Waabi, its partners, and its customers.
• Ensure external stories reinforce Waabi’s core narrative, use evidence rather than hype, and position the company appropriately against its peers.
• Partner with the Director of Marketing and IR to draft executive communications, speaking materials, and talking points.
• Partner with the Director of Marketing to create blog posts and thought leadership content covering logistics, transportation, technology, safety, and policy.
• Manage the communications agency’s day-to-day work, including briefing, reviewing output, and holding the agency accountable for results.
• Maintain and enforce guardrails for external communications, including cleared proof points, terminology, and claims.
• Own internal communications strategy in partnership with the Head of People and the CEO’s Chief of Staff.
• As volume and scope grow, make the case for and eventually lead a small communications team.

Benefits

• Competitive compensation and equity awards.
• Medical, dental, and vision coverage for full-time employees.
• Unlimited vacation.
• Flexible hours and work-from-home support.
• Daily drinks, snacks, and catered meals when in the office.
• Regularly scheduled team-building activities and social events, on-site, off-site, and virtually.
• Equity incentive awards and an annual performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed