Communications Director

City of Bowie•Bowie, MD

6d•Hybrid

About The Position

The City of Bowie is seeking a proven and experienced professional to serve as its next Director of Communications. Reporting directly to the Assistant City Manager, the successful applicant will be an experienced people manager, with significant experience managing and developing communication strategies, including through social media; brand management; production of video and broadcast content; and emergency messaging. This individual must be a skilled problem solver with a proven ability to develop and disseminate clear, accurate and consistent messaging, and be able to communicate effectively with all members of the community.

Requirements

Bachelor’s degree in Communications, Journalism, Public Affairs, Marketing, Public Relations, English, or a related field.
Seven years of progressively responsible experience in communications, public relations, or media.
At least three years in a supervisory or management role.
Strong leadership and strategic planning capabilities.
Ability to manage competing priorities and respond effectively during emergencies.
Excellent written and verbal communication skills.
Proficiency in video production, website content management systems, graphic design software, Microsoft suite of products.
Knowledge of the principles of communication and public relations, English usage, grammar, and composition.
Knowledge of the characteristics and capabilities of printing methods, layout, typography, and composition.
Knowledge of local government operations and organizations.
Familiarity with public sector communications and open government principles, and the ability to choose appropriate means and techniques of disseminating information to desired audiences.
Ability to establish and maintain harmonious working relationships with others including the general public, coworkers, elected officials and all other stakeholders.

Nice To Haves

Master’s degree
Accreditation in Public Relations (APR)
FEMA PIO training
Certifications from professional associations such as 3CMA, PRSA, or ICMA

Responsibilities

Leading in the development and execution of comprehensive communication strategies and campaigns to support City programs, services, and policy initiatives across all City departments.
Supervising a multi-disciplinary team responsible for public information, broadcasting, graphic design, social media, and digital media production.
Overseeing the creation, publication, and distribution of the City’s newsletters, promotional materials, and emergency alerts.
Coordinating the use of the City’s social media presence, including message development, audience engagement, and performance monitoring.
Overseeing the broadcast and recording of City Council meetings, public hearings, and special events on the government access channel.
Collaboration with departments to maintain message consistency, branding alignment, and high standards for visual, written, and digital communication for department level work.
Development and management of the division’s annual budget, staffing, and equipment procurement, including maintenance of broadcast and production systems.
Monitoring community discussion platforms and coordinating appropriate outreach or response.
Coordinating special publications and major speechwriting efforts, including the Mayor’s State of the City presentation.
Staying informed on emerging communications technologies and industry trends and applying them to improve outreach and effectiveness.
Serving as the primary media contact for the City, while establishing and maintaining strong relationships with local media, managing inquiries, providing background information, developing talking points, and issuing press releases.
Maintaining knowledge of City projects and services to respond accurately to public and media inquiries or route them to the appropriate source.
Serving as the City’s Public Information Officer (PIO) during emergencies, weather events, and sensitive situations.
Coordinating real-time communications, ensure message clarity and consistency, and provide timely information to media and the public.
Providing oversight and approval of all content for the City’s website, newsletters, and publications; ensuring materials are accurate, accessible, well-written, and aligned with City branding standards.
Maintaining outreach databases of local places of worship, community organizations, schools, and other partners.
Performing other related duties as required or assigned.