Director of Communications, Ava Labs
About The Position
Ava Labs is seeking an exceptional Director of Communications to lead and drive the communications function, shaping how the world understands and discusses Avalanche. This is a senior individual contributor and people management role within the marketing organization, reporting to the SVP of Growth. The ideal candidate can operate credibly across both crypto-native media and tier 1 business and financial press, while building and protecting the narrative of one of the most important infrastructure platforms in blockchain. This role requires someone who can work closely with executive leadership, build institutional-quality communications programs, and execute with the speed and decisiveness that a high-growth company demands. The candidate must write well, think strategically, and know how to make complex ideas land with force and clarity.
Requirements
- 8-10 years of communications experience, with meaningful time spent in crypto, Web3, fintech, and institutional finance.
- Demonstrable experience working closely with C-suite executives on communications strategy and media positioning.
- Established relationships with journalists and editors at tier 1 business, financial, and crypto-native publications.
- Deep fluency in the crypto and blockchain landscape — you understand the technology, the culture, and the institutional dynamics simultaneously.
- Exceptional writer across all formats: media pitches, press releases, talking points, op-eds, briefing documents, and long-form narrative.
- Proven track record of securing meaningful, proactive media coverage — not just press release distribution.
- Experience managing external agencies and holding them accountable to real outcomes.
- Based on the East Coast; NYC preferred for in-person collaboration.
Nice To Haves
- Prior experience at a Layer 1 or Layer 2 blockchain protocol, major crypto exchange, or institutional platform.
- Existing relationships within the crypto media ecosystem and with relevant financial press.
- Experience building or rebuilding a communications function inside a fast-moving company.
- Familiarity with Avalanche's ecosystem, architecture, positioning, and community.
- Background spanning both consumer/retail crypto audiences and institutional finance communications.
Responsibilities
- Develop and execute proactive media and positioning strategies for Ava Labs' key executives, including the CEO, President, and other senior leaders.
- Build and maintain spokesperson messaging, briefing materials, talking points, and media prep.
- Ensure leadership shows up with consistency, conviction, and credibility across media, panels, and public platforms.
- Identify and shape executive thought leadership opportunities across earned media and speaking.
- Own the relationships with journalists and editors across tier 1 business press (Bloomberg, WSJ, FT, Fortune, Forbes), financial media, and crypto-native publications.
- Drive proactive story development — not just reactive pitching.
- Manage embargoes, exclusives, and launch communications with precision.
- Build and maintain a forward-looking media calendar tied to company priorities.
- Serve as the communications owner of Avalanche's core narrative: "Technology Built for Business".
- Develop and maintain messaging frameworks, press materials, FAQs, and positioning documents.
- Ensure narrative consistency across all earned media touchpoints.
- Partner closely with marketing and growth on brand launches, campaigns, and major announcements.
- Own the global speaking pipeline from sourcing to execution.
- Evaluate and prioritize conference opportunities based on audience quality, narrative fit, and strategic value.
- Ensure all confirmed speakers are properly prepared with current messaging and context.
- Manage the external PR agency relationship, setting strategy and holding the agency accountable to outcomes — not activity.
- Build and develop a lean internal communications team over time.
- Serve as the communications lead on breaking news, industry developments, and reputational moments.
- Proactively identify risks and opportunities in the media and narrative landscape.
- Develop and maintain rapid response protocols.
- Build and own the media strategy for Avalanche Summit NYC and other major ecosystem moments.
- Manage press outreach, credentialing, briefing coordination, and post-event narrative amplification.
Benefits
- Commitment to diversity in the workplace
- Equal Opportunity Employer
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
