Director of Communications and Public Relations

NorthWest Arkansas Community College•Benton County Campus, AR

7d•Onsite

About The Position

NorthWest Arkansas Community College (NWACC) provides quality and affordable higher education to empower lives and strengthen communities within Northwest Arkansas and surrounding areas. As the largest community college in Arkansas, NWACC is recognized as a leader in education. NWACC offers a full range of associate degrees, certificates and workforce training programs that prepare students for rewarding futures and careers. NWACC employees are dedicated to fostering a diverse educational community and cultural learning environment that supports student success. The Director of Communications and Public Relations, reporting to the Chief of Staff and Executive Director of Government and Public Relations, is responsible for executing a comprehensive college communications plan for all college communications and focuses on enhancing the college’s visibility. This is accomplished through messaging, media advisories, press releases and a range of internal and external communication strategies, initiatives, and campaigns. The director supervises the college photographer/videographer and collaborates with Marketing to enhance the college’s marketing efforts. This position is on site, no remote option.

Requirements

Bachelor's degree in journalism, public relations, marketing, or related field from an accredited institution of higher education
At least three years full-time experience in communications, marketing, or public relations
Professional experience in one or more of the following: PR writing, content marketing, social media, digital strategy, media relations, and editing
Highly proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Publisher)
Excellent, practiced interpersonal, oral, and written communications and presentation skills
Strong organizational, attention to detail, and time management skills
Ability to curate purposeful, engaging content on faculty achievements and scholarship, student culture that inspires and increases audience engagement
Ability to set and meet deadlines
Creative ability
Dependable and punctual with the ability to stay on task and current with projects
Ability to work well in a team setting and cross-functionally
Highly motivated self-starter with the ability to work independently
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
In the work environment described, position requires sitting at a desk and utilizing a computer and a telephone for prolonged periods of time and good eye/hand coordination, bending, and stretching for filing, and physical stamina to lift a minimum of 10 pounds.
Visual acuity to review written materials is required for this job.
Additionally, this position requires meeting the public and the organization in a professional and courteous manner.

Nice To Haves

Master's degree in journalism, public relations, marketing, or related field from an accredited institution of higher education
At least five years full-time experience in communications, public relations, or marketing
Experience in creating and implementing a comprehensive communication strategy
Experience in external communications in corporate, nonprofit, or higher education organizations
Experience with developing media campaigns

Responsibilities

Builds and maintains relationships within the college community to facilitate consistent and creative storytelling while providing excellent customer service to internal clients
Manages the internal MyNWACC intranet portal with support from IT and coordinates with content owners to ensure effective internal college communication
Manages and completes publicity requests submitted by the college community through an Asana software portal
Prepares and disseminates college announcements and other internal communications to ensure timely information flows within the college community.
Prepares and manages social media postings regarding the college's activities and events and collaborates with Marketing on social media ads and related social media
Provides communications content for the college website and collaborates with Marketing on the effectiveness of the website as a college communications tool
Prepares and issues media advisories and press releases on a weekly basis about the college and staff, faculty, and student achievements for general news media placement
Responds to media inquiries in coordination with the official college spokesperson and other designated college personnel and provides media training.
Collaborates with the college’s Sports Information Director and others in communications roles within various college programs and schools to maintain a consistency of information sharing
Cultivates and maintains strong and positive media relationships, secures news placements, and maintains updated news outlet distribution lists to adapt to changes in the media environment.
Tracks and provides data about media interactions and responses to evaluate the success of communication efforts.
Supervises the official college photographer/videographer to ensure the effective completion of all photography and videography requests by Marketing and other college personnel including faculty and staff
Coordinates with Marketing to help maintain a consistent editorial voice and style across all college communications, advertising, and marketing.
Coordinates with the Board or Trustees Liaison to issue notifications ensuring compliance with the Freedom of Information Act
Assists in crisis response management by developing messaging and communication plans to effectively inform the college community and external stakeholders
Serves on college committees
Represents that college at community events
Performs other related duties as required or assigned
Assists with developing and maintaining relationships with associations, chambers of commerce, education and professional institutes, and non-profits
Monitors external organizations’ membership requirements and benefits, schedules meetings, coordinates event attendance, and tracks participation
Represents the college at meetings and events of external organizations.
Assists with developing and maintaining strong relationships with federal, state, and local government officials to support the college’s priorities and initiatives
As requested, coordinates meetings and discussions between college leadership and government representatives to ensure alignment and collaboration
Prepares briefing materials, reports, and presentations as needed