Director of Capability & Partner Transformation

GEICO • Bethesda, MD

2d • $146,575 - $229,600 • Hybrid

About The Position

GEICO Marketing is undergoing a significant transformation focused on modernization and growth, with a key emphasis on developing in-house capabilities. The Director of Capability & Partner Transformation will play a crucial role in driving long-term growth and differentiation by building, modernizing, and scaling GEICO’s critical marketing capabilities, both internally and through external partners. This role is responsible for defining the future state of GEICO’s marketing organization, increasing in-housing efforts, enhancing partner models, and achieving measurable business outcomes. Operating at the intersection of strategy, transformation, and technology, this position collaborates closely with AI and Change Management leaders within the Marketing Transformation team, capability owners across Marketing, various GEICO stakeholders, and agency partners. This is a high-visibility, high-impact leadership position for a strategic thinker and doer capable of realizing a vision within a complex enterprise environment.

Requirements

• 10+ years of experience in agency, marketing consulting, or in-house capability building within complex organizations.
• Proven track record leading modern marketing capabilities and large-scale initiatives that improved performance, processes, and ways of working.
• Combines bold strategic vision with executional rigor—able to set direction and personally drive outcomes.
• Experience building, leading, and enabling high-performing teams through periods of transformation.
• Strong background managing agency and consulting partners, with experience evolving operating models and supporting in-housing transitions.
• Comfortable using AI and marketing technology to accelerate speed, quality, and decision-making and excited by AI’s future potential.
• Brings a continuous-learning mindset, staying ahead of industry trends and raising the bar for marketing excellence.

Responsibilities

• Continuously evolve a forward-looking marketing capability strategy and roadmap aligned to GEICO’s business and marketing strategy, and investing in the biggest areas of growth, differentiation, and modernization.
• Establish clear decision frameworks for build vs. buy vs. partner, with sharp prioritization on where and when to invest, scale back, and exit.
• Design assessment and measurement approaches to evaluate capability maturity, performance, and business impact.
• Set and track success metrics tied to business outcomes (speed to market, efficiency, ROI, revenue impact), ensuring every capability investment delivers measurable value.
• Serve as a strategic thought partner to senior leadership on where marketing capabilities must evolve to stay ahead of the industry.
• Lead marketing capability incubation end-to-end from concept and incubation through execution, scaling, and transition into steady state ownership.
• Diagnose underperforming or fragile capabilities, identify root causes, and rearchitect solutions across talent, process, technology, and operating model.
• Design and implement agile ways of working, governance, rituals, and performance management.
• Partner cross-functionally across Marketing, Technology, Data, and Operations to integrate tools, platforms, and workflows.
• Ensure disciplined transitions of capabilities from transformation to business ownership, with strong knowledge transfer, documentation, and enablement.
• Manage third-party consultants and embedded partners against these efforts.
• Own GEICO’s agency and partner operating model, defining clear roles, decision rights, and ways of working across internal teams and external partners.
• Establish modern engagement models optimized for outcomes, speed, and collaboration.
• Partner with capability and business owners to set and govern end-to-end workflows between internal teams and agencies (briefing, planning, execution, optimization, and measurement).
• Define and enforce standards for communication, cadence, governance forums, and escalation paths across agency and partner relationships.
• Lead RFIs/RFPs and onboarding for agencies and specialized partners, ensuring alignment to capability needs, cultural fit, and modern working practices.
• Drive disciplined knowledge sharing and documentation between agencies and internal teams to reduce dependency and increase transparency.
• Orchestrate thoughtful transitions as work moves between partners and internal teams, maintaining continuity of delivery and minimizing disruption.
• Serve as the primary point of integration between agencies, consultants, and internal capability owners, ensuring partners feel like a true extension of the GEICO marketing organization.
• Partner closely with Marketing Technology and AI leaders to embed AI, automation, and advanced analytics as force multipliers within and across marketing capabilities.
• Champion AI and modern tools based on demonstrated business value, usability, and scalability.
• Actively stay ahead of AI and marketing technology trends and translate them into practical opportunities for capability advancement.

Benefits

• 401K savings plan vested from day one that offers a 6% match
• Performance and recognition-based incentives
• Tuition assistance
• Mental healthcare
• Fertility and adoption assistance
• Workplace flexibility
• GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed